Sony X940E 75" (XBR75X940E) vs Samsung Q7F 75" (QN75Q7F)

The X940E's performance can be considered on par with the OLEDs in this price range. It has everything necessary for true HDR: high native contrast (4941:1, can go up to 11634:1 with local dimming enabled), wide color gamut, great black levels and uniformity. Beyond all that, its panel is one of the best in the market — even in a bright room, this TV can still really shine because of how bright it can get.

Local dimming is the TV's ability to dim areas of the screen for deeper black levels and better contrast — they are separated into different dimming zones, where each zone can be individually dimmed as needed. The local dimming on the X940E is the best in LED TVs of 2017 — it is capable of doubling the contrast ratios from 4941:1 to 11634:1. The only other LED TV with this capability is the VIZIO P65-E1, but its contrast with local dimming enabled is lower than the X940E's (at ~9.3k:1).

The user interface of modern smart TVs can include some advertisements similar to those on the internet or in a mobile app. The X940E does not include any, and it also has a feature for limiting ads in third-party applications.

The X940E can handle dark scenes very well thanks to its high native contrast levels, which clocks in at 4941:1 native, and it can go up to 11634:1 with local dimming enabled. This, along with excellent black levels and uniformity, gives the TV the ability to achieve great representations of dark scenes beyond most expectations.

The black levels of a TV affects the viewer’s perception of other colors next to it. If the black levels are not deep enough and doesn’t remain uniform across the screen, the overall picture quality will look “flat” without much depth. The X940E handles this extremely well with one of the lowest deviation (<0.6%) ever in a non-OLED panel. This is measured across the entire screen from what a pure black screen should be, giving it significant gains in its native contrast levels thereby increasing the picture quality by a ton.

The X940E has a practical peak brightness of ~1,100nits for both SDR and HDR content — this is by far the second brightest ever in a VA panel, only bested by the X930E. It can sustain this level of brightness when playing content and it will not have any issues with fighting light in bright environments thanks to its virtually reflection-less panel.

The X940E runs on Android TV — normal Android apps from the Google Play Store (or other app stores) will work on it.

Unlike the OLED panels in this price range, the X940E has a VA panel and thus it does not suffer from image retention issues.

The X940E shines in dark environments — it is great at reproducing dark scenes, making it suitable for enjoying media in a cinema-like setting. It performs extremely well in movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).

The X940E's panel has a glossy finish, unlike the X930E which has a semi-gloss finish. This, along with its ability to get very bright, means that this TV is excellent at handling reflections — even in a bright room, the picture quality will remain more or less the same.

The color gamut of a TV refers to the range of colors the display can reproduce — the wider the color gamut, the more colors it can display, and the better the overall picture quality will be. This is extremely important for HDR content because it requires a much wider color gamut than SDR content. The X940E has no issues with accurately reproducing the colors necessary for true HDR because its color gamut is one of the widest and only bested by some OLEDs.

The X940E is the best LED TV of 2017, outperforming its competitors in nearly every aspect. Its picture quality is top-notch for any kind of content and it can handle all sorts of use cases really well.

The Samsung Q7F is a good gaming TV because of its relatively small input lag, and excellent motion blur handling.

The TV’s input lag is only 24.2 ms, which allows you to experience smooth, immersive, and lag-free gameplay since, When set to a gaming mode, the Samsung Q7F needs only around 1/40th of a second to process an input and display the corresponding image change. A typical user won't notice the delay between pressing a controller's button and seeing the action on display.

The Samsung Q7F is an excellent option for sports fans because the TV can display fast and dynamic content very clearly. This is because of the TVs response time of 8.1 ms, which means its pixels can change their color in less than 1/100th of a second . As a result, even fast-moving objects don't leave overly long trails.

Additionally, the Samsung Q7F is good for watching outdoor sports, like football, rugby or golf, because the TV has high color uniformity which allows the TV to reproduce realistic and good-looking sports fields.

The Samsung Q7F has all the bits and pieces needed to process and display HDR content because of the TV’s wide color gamut, acceptable HDR peak brightness, good native contrast ratio, and uniform blacks.

The Samsung Q7F comes with an eye-catching remote. It’s made from metal and has a shiny finish. Apart from being stylish, the remote offers some extended functionality, like a microphone and voice control.

This TV works very well with all the current generation gaming consoles, such as the Xbox One X, PS4 Pro, and Wii U.

The TV can reproduce deep dark scenes because of its high native contrast ratio (4709:1) and decent black uniformity.