When comparing HootSuite vs later, the Slant community recommends HootSuite for most people. In the question“What are the best social media managers?” HootSuite is ranked 2nd while later is ranked 6th. The most important reason people chose HootSuite is:
HootSuite gathers activity from numerous social networks into a dashboard display. Activity can be filtered into separate streams, and those streams can be arranged across multiple tabs.
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Pros
Pro Customizable feed aggregation
HootSuite gathers activity from numerous social networks into a dashboard display. Activity can be filtered into separate streams, and those streams can be arranged across multiple tabs.
Pro Large list of supported networks
In addition to Twitter, Facebook and LinkedIn, HootSuite supports many networks not covered by similar services; examples include YouTube, Tumblr, Foursquare and MySpace.
Pro Automated post scheduling recommendations
When scheduling a post, HootSuite recommends a time to post for maximum viewership. This can be overridden.
Pro Plan your feed with drag & drop
Preview your feed before you post to create a beautiful Instagram aesthetic.
Pro Visual content calendar
Intuitive and easy to use, you can start scheduling Instagram posts within minutes.
Cons
Con Steep learning curve
HootSuite is notoriously complex, and their HootSuite University learning resource is a paid premium feature.
Con Hard to use
It is so hard to plan the feed from the app on the phone - it's not quite as intuitive as it could be.