When comparing bitly vs Rebrandly, the Slant community recommends Rebrandly for most people. In the question“What are the best URL shorteners?” Rebrandly is ranked 2nd while bitly is ranked 3rd.
Ranked in these QuestionsQuestion Ranking
Bitly is one of the oldest and largest link shorteners, meaning you can trust that it won't go away anytime soon.
Pro Customizable domains
You can set up bitly to use a custom domain, so you don't have to develop or maintain your own.
Pro Widely trusted
When people see a bit.ly link, they don't usually think, "ooh sketchy link".
Pro Flexible and easy to use API
The bitly API provides jsonp callbacks, XML, CORS, and data metrics. The API is simple, and easy to use with good documentation. It is clearly thought out and is up to date with support for new API technologies.
Pro Protection from malicious sites
Anti spam measure and tools mean people that follow your bitly links can be confident that they won't lead to a dangerous site. Bitly links cannot be changed, meaning a trusted link will stay safe.
Pro Shortest and multiple short domains
Bitly provides bit.ly bitly.com and j.mp
If character count matters, you cannot get a domain shorter than j.mp
Pro Branded domain registration and setup integrated with the service
Pro You can edit or delete your links
You can change both the address and the destination URL. You can even delete your URL, a feature that is not available with most shorteners.
Pro Bulk URL creation with Google Sheets extension
Pro UTM Parameters
Free, quick & easy, save templates you use frequently
Pro Task automation
You can integrate this service with Zapier to automate tasks around branded links for examle, getting notifications when your link hits a certain number of clicks.
Pro Great for Instagram
Rebrandly allows you to edit your links at a later date, so it's great for updating your Instagram bio. Anytime you want to change the link just edit it from your Rebrandly dashboard, and use a link that shows your followers where you're going to send them! http://rebrandly.rocks/instagram
Con 500$ on enterprise
Con Cannot edit the destination URL as a free user
This is one of the main purposes of using a URL shortener.
Con Limited clicks for free users
10k Clicks a month, if you want to add an branded domain then you only have 500 clicks a month for that. You want more? $950 per month for their business plan.
Con Errors often
It will often claim that it couldn't shorten a url.