When comparing later vs Buffer, the Slant community recommends Buffer for most people. In the question“What are the best social media managers?” Buffer is ranked 1st while later is ranked 6th. The most important reason people chose Buffer is:
Buffer integrates tightly with Chrome, allowing instant scheduling for website links, highlighted text, and images.
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Pros
Pro Plan your feed with drag & drop
Preview your feed before you post to create a beautiful Instagram aesthetic.
Pro Visual content calendar
Intuitive and easy to use, you can start scheduling Instagram posts within minutes.
Pro Excellent Chrome extension
Buffer integrates tightly with Chrome, allowing instant scheduling for website links, highlighted text, and images.
Pro Easy to use
Pro Pre-build a schedule independent of content
Instead of creating a post and then scheduling it, Buffer starts with the schedule and then inserts your posts into it sequentially. (Prior to actual distribution, scheduled posts can be re-ordered.) Immediate posts and "normal" per-post scheduling are also available.
Pro Excellent mobile support
Buffer's iOS and Android apps are frequently praised for their functionality and ease of use.
Cons
Con Hard to use
It is so hard to plan the feed from the app on the phone - it's not quite as intuitive as it could be.
Con Limited free service
The free service is very very limited.