LG E7P OLED 55" (OLED55E7P) vs Sony X930E 65” (XBR65X930E)

The LG E7P has exceptional picture quality thanks to its OLED panel, which are unrivaled in picture quality — OLED panels are capable of reproducing absolute blacks and whites on a per-pixel basis, giving it infinite contrast ratio (which may sound hyperbolic but is absolutely true).

The color gamut of a TV refers to the range of colors the display can reproduce — the wider the color gamut, the more colors it can display, and the better the overall picture quality will be. This is extremely important for HDR content because it requires a much wider color gamut than SDR content. The LG E7P has a wide color gamut and have no issues with accurately reproducing the colors necessary for true HDR.

The LG E7 has an built-in soundbar that performs surprisingly well. The frequency response is noticeably better than all other TVs out there, with good extension into the lower-ends of the frequency range, which means it can produce deep bass. The distortion levels are also low and not noticeable unless the volume is set to near-maximum. While an external audio set-up will definitely be better, this soundbar will suffice for most users that doesn't wish to spend additional money on an audio set-up.

The LG E7P's versatility is top-notch. The motion blur (sub-1ms) makes it an excellent choice for sports & gaming, and the low input lag (~21ms) contributes to this especially for gaming where input lag matters.

The LG E7P runs on the webOS smart platform, renown for its intuitive and fully customizable UI built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.

The picture quality of the LG E7P does not suffer from much deterioration when viewed from other angles. While the colors might look off as brightness decreases with the viewing angle, the black levels and uniformity remain the same throughout, thus the panel retains most of its usual picture quality. This TV is a great choice if you require wider than usual viewing angles that LED panels can't provide.

The LG E7P's remote works similar to LG's Magic Remote (included in other LG TVs, e.g. the B7A). It is noticeably bigger than most remotes, but also comes with better controls and the on-screen cursor can follow the remote's movement similar to a Nintendo Wii remote, making it easy to navigate the UI and select menu items. It also has a built-in microphone for the voice command feature, which also supports content searching with voice input.

The LG E7P runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.

There are two different formats for HDR — HDR10 and Dolby Vision. Some TVs support only HDR10 and can't play Dolby Vision content. The LG E7P supports both HDR10 and Dolby Vision, giving it the ability to play any HDR content in 2017.

The LG E7P can handle dark scenes very well thanks to its OLED panel, which gives it infinite contrast ratios. This gives it the ability to reproduce dark scenes perfectly.

The LG E7P's panel has a glossy finish with anti-reflective coating, giving it the ability to fight light in bright environments very well. As a result of this, the picture quality remains the same even in bright rooms.

The LG E7P is great at upscaling lower-res content such as DVDs — all details are preserved, but there are some visible haloing especially around edges.

The LG E7P performs exceptionally well in dark environments. Its ability to produce absolute and perfect blacks means the reproduction of dark highlights and scenes in movies will look great — this is further improved when there's no light around the TV as it allows the blacks to stand out more. This makes it great for watching all sorts of movies in a cinema-like setting, particularly movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).

Because the LG E7P has an OLED panel, it has near-perfect pixel response time; the motion blur is virtually non-existent at sub-1ms, which means this TV will have no issues with displaying extremely fast-moving objects — they will look smooth without any blur or lag.

The LG E7P is a 4K OLED TV with perfectly uniform blacks and infinite contrast ratio, achieved by its ability to manipulate pixels individually. This, along with its color uniformity and wide color gamut, gives it exceptional picture quality and makes it the perfect choice for movies. It also has no issues with brightness levels as the panel can reach up to ~700 nits of brightness when playing HDR content, and it handles reflections very well.

This TV offers much better HDR experience than the overwhelming majority of competitors in its price range because of its ability to display shots that combine bright and crisp highlights with some truly inky dark regions.

The X930E's panel is excellent at handling reflections, thanks to its semi-gloss finish that significantly decreases the intensity of glare.

The X930E shines when it comes to HDR content. HDR pictures look true-to-life with stunning highlights and great black details. This is thanks to the high contrast ratio, local dimming, wide color gamut, and really high peak brightness level.

The local dimming can make parts of the screen darker when neccessary, giving it a boost in contrast ratio from 5744:1 to 6564:1. This gives the image deeper blacks and greater detail, resulting in brighter HDR highlights and better overall picture quality.

Its wide color gamut enables it to reproduce all the colors neccessary for HDR, and the high peak brightness level of ~1.4k nits makes the color really vibrant.

When set in a bright environment, the X930E's picture quality doesn't suffer from much deterioration.

It has no issues fighting glare thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. The intensity of glare is also further reduced by the panel's semi-gloss finish.

The sound quality of X930E’s built-in speakers is decent enough for users that aren't picky about sound details.

Dialogue sounds clear, and details aren't drowned out by too much bass or treble. It can get pretty loud at ~95dB, but there's some distortion at higher volumes.

The X930E's interface has no ads, and it even has a feature for limiting ads in third-party applications.

The X930E doesn't suffer from image retention issues like OLED TVs do, and the picture quality can be considered on par with OLEDs in the same price bracket, making it a great alternative when image retention is a concern.

The X930E can handle fast-paced or rapidly-moving objects very well.

Objects don't leave any trail behind it, thanks to the panel's quick response time. It only requires ~13ms fully change the pixel's color, which eliminates virtually all motion blur.

The panel also has a native refresh rate of 120Hz that makes images look smoother.

The X930E’s picture quality is top-notch. Images are wonderfully reproduced with captivating colors and great detail.

The blacks are really deep - it’s about 6000 times darker than the brightest white pixel the screen can produce. This creates a sense of depth as the focus of the picture pops, without any loss in background details.

It gets even better when watching in a dark room. You’ll be able to notice subtle details in the picture, and dark scenes will look stunning as the lack of glare allows you to perceive blacks better.

On top of that, the colors are really vibrant, even in broad daylight, thanks to its really high peak brightness levels of ~900 nits for SDR & ~1.4k nits for HDR. It can get brighter than most smartphone’s screen under the sun without significant loss in picture quality.

You will most likely not need to spend time calibrating this TV because it's out-of-the-box color accuracy is reasonably high.