LG E7P OLED 55" (OLED55E7P) vs Sony X900E 75” (XBR75X900E)

The LG E7P has exceptional picture quality thanks to its OLED panel, which are unrivaled in picture quality — OLED panels are capable of reproducing absolute blacks and whites on a per-pixel basis, giving it infinite contrast ratio (which may sound hyperbolic but is absolutely true).

The color gamut of a TV refers to the range of colors the display can reproduce — the wider the color gamut, the more colors it can display, and the better the overall picture quality will be. This is extremely important for HDR content because it requires a much wider color gamut than SDR content. The LG E7P has a wide color gamut and have no issues with accurately reproducing the colors necessary for true HDR.

The LG E7 has an built-in soundbar that performs surprisingly well. The frequency response is noticeably better than all other TVs out there, with good extension into the lower-ends of the frequency range, which means it can produce deep bass. The distortion levels are also low and not noticeable unless the volume is set to near-maximum. While an external audio set-up will definitely be better, this soundbar will suffice for most users that doesn't wish to spend additional money on an audio set-up.

The LG E7P's versatility is top-notch. The motion blur (sub-1ms) makes it an excellent choice for sports & gaming, and the low input lag (~21ms) contributes to this especially for gaming where input lag matters.

The LG E7P runs on the webOS smart platform, renown for its intuitive and fully customizable UI built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.

The picture quality of the LG E7P does not suffer from much deterioration when viewed from other angles. While the colors might look off as brightness decreases with the viewing angle, the black levels and uniformity remain the same throughout, thus the panel retains most of its usual picture quality. This TV is a great choice if you require wider than usual viewing angles that LED panels can't provide.

The LG E7P's remote works similar to LG's Magic Remote (included in other LG TVs, e.g. the B7A). It is noticeably bigger than most remotes, but also comes with better controls and the on-screen cursor can follow the remote's movement similar to a Nintendo Wii remote, making it easy to navigate the UI and select menu items. It also has a built-in microphone for the voice command feature, which also supports content searching with voice input.

The LG E7P runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.

There are two different formats for HDR — HDR10 and Dolby Vision. Some TVs support only HDR10 and can't play Dolby Vision content. The LG E7P supports both HDR10 and Dolby Vision, giving it the ability to play any HDR content in 2017.

The LG E7P can handle dark scenes very well thanks to its OLED panel, which gives it infinite contrast ratios. This gives it the ability to reproduce dark scenes perfectly.

The LG E7P's panel has a glossy finish with anti-reflective coating, giving it the ability to fight light in bright environments very well. As a result of this, the picture quality remains the same even in bright rooms.

The LG E7P is great at upscaling lower-res content such as DVDs — all details are preserved, but there are some visible haloing especially around edges.

The LG E7P performs exceptionally well in dark environments. Its ability to produce absolute and perfect blacks means the reproduction of dark highlights and scenes in movies will look great — this is further improved when there's no light around the TV as it allows the blacks to stand out more. This makes it great for watching all sorts of movies in a cinema-like setting, particularly movies with many black highlights/scenes where this is immediately noticeable even to undiscerning viewers (e.g. Interstellar).

Because the LG E7P has an OLED panel, it has near-perfect pixel response time; the motion blur is virtually non-existent at sub-1ms, which means this TV will have no issues with displaying extremely fast-moving objects — they will look smooth without any blur or lag.

The LG E7P is a 4K OLED TV with perfectly uniform blacks and infinite contrast ratio, achieved by its ability to manipulate pixels individually. This, along with its color uniformity and wide color gamut, gives it exceptional picture quality and makes it the perfect choice for movies. It also has no issues with brightness levels as the panel can reach up to ~700 nits of brightness when playing HDR content, and it handles reflections very well.

The Sony X900E has everything needed for displaying high-quality HDR content. First, the X900E supports wide color gamut which is essential for a decent HDR experience as it allows the TV to reproduce deep and vibrant colors. Second, in HDR mode, the Sony X900E can sustain up to 525 nits of brightness, which enables it to fight glare and display vivid colors even in bright environments. In its range, the Sony X900E is the most luminous TV.

The Sony X900E is an excellent option for those who need a TV for a bright room since its panel does an outstanding job of handling reflections thanks to the semi-gloss screen finish, which can diffuse around 98.8% of the incoming light.

The Sony X900E is an excellent TV for those who use cable/satellite boxes, DVD/Blu-ray players, and Apple TV because it can detect and eliminate the ‘2:3’ judder effect. This effect is usually caused by 24p content being transmitted using the 60 Hz signal.

The main interface of the Sony X900E does not have advertising.

The Sony X900E runs the Android smart TV platform, which has the widest app selection among all current smart TV platforms. All of the applications are available via the Google Play Store.

This 4K120 TV is entirely compatible with all of the current generation of gaming consoles, including the Xbox One X, PS4 Pro, and Wii U. Additionally, it’s highly unlikely that within the next couple of years any gaming console will break the 120 Hz barrier; so it is expected that this TV will remain compatible even with the next generation consoles.

The Sony X900E is also suitable for gaming because of the TV’s low input lag. While in ‘Game Mode’, the TV’s input lag remains at 34.2 ms allowing for relatively fast-paced gameplay.

The Sony X900E has the best picture quality in its range as the TV manages to balance high contrast ratio, marvelous SDR and HDR brightness, decent color uniformity, acceptable black uniformity, and good color accuracy.

The TV does an outstanding job with dark scenes as its contrast ratio of 5411:1 is perfectly balanced with its decent black uniformity, allowing the X900E to display deep and immersive dark scenes.

As for bright scenes, the TV’s peak luminosity is 509 nits, which is more than enough for making colorful scenes look really luminous, even if the TV is in a bright room.

The Sony X900E is an excellent companion for watching sports because of its admirable image quality, decent motion representation, and good color uniformity.

Aided by a highly sensitive panel, the Sony X900E handles its motion blur well as the TV needs only around a 100th of a second for its pixels to switch their color entirely. As a result, moving objects leave just a tiny trail on the screen. The X900E’s pixel response time outperforms every competitor in its price range.

The TV can also display beautiful and uniform colors, which allows it to reproduce sports pitches correctly. In fact, the Sony X900E is among the best in its range concerning color uniformity.