When comparing Sony X690E 70" (KD70X690E) vs TCL S305 43" (43S305), the Slant community recommends TCL S305 43" (43S305) for most people. In the question“What are the best TVs?” TCL S305 43" (43S305) is ranked 83rd while Sony X690E 70" (KD70X690E) is ranked 165th. The most important reason people chose TCL S305 43" (43S305) is:
The TCL S305 costs noticeably less than the overwhelming majority of equally-sized TVs. You'll be hard-pressed to find a cheaper LED TV.
Specs
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Pros
Pro Good for gaming
While hooked-up with a current-generation gaming console, the Sony X690E offers a smooth and fluid gaming experience thanks to its excellent motion handling capabilities and low input lag.
The motion looks smooth and isn't blurry because of the TV's fast response time. It takes roughly 14 milliseconds for the TV's pixels to change their color which eliminates a lot of the unwanted motion blur effect.
The X690E offers exceptional responsiveness thanks to its low input lag. While in the 'Gaming' mode the TV's input lag drops to roughly 20 milliseconds, which means that you will not feel the delay between pressing a controller's button and seeing the actual thing happening on the screen.
Pro Deals with the low-resolution content very well
The Sony X690E can upscale the low-resolution 480p/720p/1080p content quite well, without introducing any artifacts which makes it an excellent option for those who want to watch over-the-air broadcasts, old DVDs or Blu-rays.
Pro Affordable
The TCL S305 costs noticeably less than the overwhelming majority of equally-sized TVs. You'll be hard-pressed to find a cheaper LED TV.
Pro Doesn't require calibration
You will not need to spend your time calibrating this TV because it's high out-of-the-box color accuracy.
Cons
Con Can't fight glare
The Sony X690E is not the best TV to place in a bright room with lots of windows because it's not bright enough to fight glare. Its peak brightness is only 250 nits, which is noticeably less compared to what the other TVs in its price range offer.
Con Doesn't support 4K
You will not be able to play native 4K media on this TV because of its low resolution.
Con Doesn't work well in a bright room
When placed in a bright room, this TV can not reproduce crisp and vivid colors because of its low overall brightness. The overall brightness of this TV measures at around 160 nits which is noticeably below what the other TVs in its range offer.