Sony X690E 70" (KD70X690E) vs VIZIO E-Series 43" (E43-E2)

While hooked-up with a current-generation gaming console, the Sony X690E offers a smooth and fluid gaming experience thanks to its excellent motion handling capabilities and low input lag.

The motion looks smooth and isn't blurry because of the TV's fast response time. It takes roughly 14 milliseconds for the TV's pixels to change their color which eliminates a lot of the unwanted motion blur effect.

The X690E offers exceptional responsiveness thanks to its low input lag. While in the 'Gaming' mode the TV's input lag drops to roughly 20 milliseconds, which means that you will not feel the delay between pressing a controller's button and seeing the actual thing happening on the screen.

The Sony X690E can upscale the low-resolution 480p/720p/1080p content quite well, without introducing any artifacts which makes it an excellent option for those who want to watch over-the-air broadcasts, old DVDs or Blu-rays.

This TV does an excellent job of reflection diffusion because of it's semi-gloss screen finish.

The 2017's VIZIO E-Series TV offer performance that is on par with the best TVs in its price range when placed in a dark room. The TV's reasonably high native contrast ratio and excellent blacks are in charge of its excellent performance in dark environments.

The TV's native contrast ratio of 5307:1 allows the 2017's E-Series to deliver saturated dark scenes.

This TV is capable of reproducing some deep and inky blacks that are on par with what the best LCD TVs offer. The TV's evenness of blacks measures at around 0.5% native standard deviation - only the best LCD TVs can beat that.