Sony X850E 75" (XBR75X850E) vs LG UK7700 65" (65UK7700PUD)

The X850E has a wide color gamut that allows it to reproduce the colors necessary for true HDR, and it has an average peak brightness level of ~400 nits that allows it to light up these colors properly. Thanks to that, HDR pictures look decent and highlights will look fairly good.

However, the HDR performance can’t get better than that, due to the average peak brightness of ~400 nits which isn’t really enough for details to truly stand out, and it lacks local dimming.

The X850E looks fluid thanks to its excellent color uniformity and decent handling of motion.

It can display large, same-color objects like football fields really well - they will look natural and uniform.

Fast-moving objects, like football, will also look smooth. The panel only requires ~14ms to fully change the pixels color, resulting in fast-moving objects not leaving any trails on the screen, eliminating virtually all motion blur.

The X850E runs on Android TV that has access to the Google Play Store. The Play Store has a nice selection of apps, but normal Android apps won't work unless they support Android TV.

The X850E looks really good in dark scenes, thanks to its decent contrast ratio of 4500:1 and excellent black uniformity.

It can produce blacks that are 4500 times darker than the brightest white, and the black uniformity is especially good - there’s barely visible flashlighting, where edges of the screen have a light on them when displaying a black image, and the screen is evenly bright. This makes it perform really well in dark scenes.

Colors look vibrant because of the panel’s high peak brightness levels of ~350 nits for SDR & ~400 nits for HDR. With these brightness levels, it can get bright enough to fight glare. Along with its great handling of reflections, pictures will still look good in decently-lit environments without dull colors.

There are no ads on the X850E’s interface.

The X850E can increase the framerate of content to either 60Hz or 120Hz.

It guesses which frames are missing based on the previous and next frame, and inserts the missing frame in between them. This produces a really strong soap opera effect, where images look really smooth.

This might look weird to some people that don't like it, but the X850E can do this really well for those who enjoy it.

The X850 has a relatively low input lag of ~35ms that makes it a decent pick for gaming. Most players will feel in sync, however, it might be a little unresponsive for competitive or demanding gamers.

It’s also acceptable for HDR gaming because the input lag does not increase in HDR mode.

The X850E is an excellent option for those who watch content from an antenna/satellite box, DVD/Blu-ray player or Apple TV. It can detect eliminate jerky playback that is common in content from these sources.

The X850E has the largest screen size at 65” for the cheapest when compared to its direct competitors. Similarly-sized models from its direct competitors cost much more.

The LG UK7700 does an excellent job when it comes to upscaling the low-resolution content thanks to its good image processing capabilities. The TV can seamlessly upscale the 480p, 720p, and 1080p content to its native resolution of 4K.

The UK7700 is an excellent companion to any sports fan out there thanks to the TV's ability to display clear motion and the high overall uniformity.

Motion looks clear thanks to the TV's ability to change the colors of its pixels only within 12.8 ms. This eliminates the traces of motion blur, thus making the overall picture clear.

The large sports fields don't look washed-out thanks to the TV's high overall uniformity that measures at around 3.3% of the standard deviation - rarely high parameter for a TV in this price bracket.