Sony X850F 75" (XBR75X850F) vs LG UK7700 65" (65UK7700PUD)

The Sony X850F offers the picture quality that is on par with what the other TVs in its price range offer. It is capable of reproducing decent bright scenes as well as some reasonably good-looking dark scenes.

This TV offers relatively good looking, vivid color because of its bright IPS panel. Its brightness peaks at around 460 nits, which is perfectly enough for those interested in SDR content. As it runs an IPS panel, its colors look a lot crisper than what the VA competitors offer.

This TV is an excellent option for those who like to re-watch their collection of Blu ray DVDs occasionally because it can increase the smoothness of such content by using its interpolation features. Interpolation allows the TV to boost up the framerate of content making it appear more fluid and less stuttery.

This TV is an ideal choice for those who like to enjoy an occasional sports game or a movie with a bunch of friends or family because it's picture quality remains solid even while viewed from a distance thanks to its IPS panel structure.

The LG UK7700 does an excellent job when it comes to upscaling the low-resolution content thanks to its good image processing capabilities. The TV can seamlessly upscale the 480p, 720p, and 1080p content to its native resolution of 4K.

The UK7700 is an excellent companion to any sports fan out there thanks to the TV's ability to display clear motion and the high overall uniformity.

Motion looks clear thanks to the TV's ability to change the colors of its pixels only within 12.8 ms. This eliminates the traces of motion blur, thus making the overall picture clear.

The large sports fields don't look washed-out thanks to the TV's high overall uniformity that measures at around 3.3% of the standard deviation - rarely high parameter for a TV in this price bracket.