Sony X900E 65" (XBR65X900E) vs Toshiba Amazon Fire TV 2018 43" (43LF621U19 )

The Sony X900E has everything needed for displaying high-quality HDR content. First, the X900E supports wide color gamut which is essential for a decent HDR experience as it allows the TV to reproduce deep and vibrant colors. Second, in HDR mode, the Sony X900E can sustain up to 525 nits of brightness, which enables it to fight glare and display vivid colors even in bright environments. In its range, the Sony X900E is the most luminous TV.

The Sony X900E is an excellent option for those who need a TV for a bright room since its panel does an outstanding job of handling reflections thanks to the semi-gloss screen finish, which can diffuse around 98.8% of the incoming light.

The Sony X900E is an excellent TV for those who use cable/satellite boxes, DVD/Blu-ray players, and Apple TV because it can detect and eliminate the ‘2:3’ judder effect. This effect is usually caused by 24p content being transmitted using the 60 Hz signal.

The main interface of the Sony X900E does not have advertising.

The Sony X900E runs the Android smart TV platform, which has the widest app selection among all current smart TV platforms. All of the applications are available via the Google Play Store.

This 4K120 TV is entirely compatible with all of the current generation of gaming consoles, including the Xbox One X, PS4 Pro, and Wii U. Additionally, it’s highly unlikely that within the next couple of years any gaming console will break the 120 Hz barrier; so it is expected that this TV will remain compatible even with the next generation consoles.

The Sony X900E is also suitable for gaming because of the TV’s low input lag. While in ‘Game Mode’, the TV’s input lag remains at 34.2 ms allowing for relatively fast-paced gameplay.

The Sony X900E has the best picture quality in its range as the TV manages to balance high contrast ratio, marvelous SDR and HDR brightness, decent color uniformity, acceptable black uniformity, and good color accuracy.

The TV does an outstanding job with dark scenes as its contrast ratio of 5411:1 is perfectly balanced with its decent black uniformity, allowing the X900E to display deep and immersive dark scenes.

As for bright scenes, the TV’s peak luminosity is 509 nits, which is more than enough for making colorful scenes look really luminous, even if the TV is in a bright room.

The Sony X900E is an excellent companion for watching sports because of its admirable image quality, decent motion representation, and good color uniformity.

Aided by a highly sensitive panel, the Sony X900E handles its motion blur well as the TV needs only around a 100th of a second for its pixels to switch their color entirely. As a result, moving objects leave just a tiny trail on the screen. The X900E’s pixel response time outperforms every competitor in its price range.

The TV can also display beautiful and uniform colors, which allows it to reproduce sports pitches correctly. In fact, the Sony X900E is among the best in its range concerning color uniformity.

This TV can play HDR10 content.

When placed in a dark room, this TV offers fair picture quality thanks to its ability to reproduce decent blacks. The blacks look deep and inky because of the panel's high native contrast ration and high black uniformity.

The panel's native contrast ratio measures at 5000:1 which is a good result for a TV in this price bracket. This means that, within the same frame, the brightest highlights are 5000 times brighter than the dimmer blacks.