Hisense H9E Plus 55" (55H9E Plus) vs LG UK7700 65" (65UK7700PUD)

The Hisense H9E Plus offers decent performance while dealing with the non-HDR content thanks to its good overall SDR picture quality. The TV reproduces beautiful images that feature relatively bright and accurate colors as well as some pretty deep blacks.

The H9E Plus offers a relatively wide range of vivid and accurate colors. It can reproduce a wide variety of colors thanks to its wide color gamut that measures at around 86% of the DCI-P3 - only the best TVs in this price range can perform on par with the H9E Plus. In the SDR mode, the colors look genuinely bright thanks to the TV's sustained brightness that peaks at around 300 nits.

Regarding its dark scene performance, the H9E Plus performs on par with the best TVs in its price bracket thanks to its ability to reproduce uniform and inky blacks. The dark areas look genuinely dark without losing the detail thanks to the TV's high native contrast ratio that measures at 6000:1. Also, blacks don't look washed out thanks to the TV's high black uniformity that measures at around 1.2 %.

The main interface of the Hisense H9E Plus is free of ads. Additionally, you have an option to opt-out of the suggested content.

The LG UK7700 does an excellent job when it comes to upscaling the low-resolution content thanks to its good image processing capabilities. The TV can seamlessly upscale the 480p, 720p, and 1080p content to its native resolution of 4K.

The UK7700 is an excellent companion to any sports fan out there thanks to the TV's ability to display clear motion and the high overall uniformity.

Motion looks clear thanks to the TV's ability to change the colors of its pixels only within 12.8 ms. This eliminates the traces of motion blur, thus making the overall picture clear.

The large sports fields don't look washed-out thanks to the TV's high overall uniformity that measures at around 3.3% of the standard deviation - rarely high parameter for a TV in this price bracket.