When comparing Simplified BSD License vs Apache License 2.0, the Slant community recommends Apache License 2.0 for most people. In the question“What are the best open-source licenses?” Apache License 2.0 is ranked 2nd while Simplified BSD License is ranked 6th.
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Pros
Pro Can be used with proprietary software
BSD licensed software can be used with proprietary software.
Pro Short and simple text
This license has one requirement with 2 clauses, both of whcih are related to the distribution of the license itself.
Pro Protects the author
The author of the software avoids any risk for how the software may be used by others.
Pro Prevents lock-in
The license basically allows anyone to do whatever they want with the code as long as the original copyright and license notice is included along with the copy of the code. The code can be used for commercially, it can be modified and it can be distributed.
Pro It's like MIT but more complicated... Which is fine
Cons
Con Nothing prevents someone else from making money off of your software
The 2-clause BSD license is permissive enough that anyone can take your code, rebrand it and sell it.
Con Incompatible with GPL2
Cannot be included in projects using GPL2 such as the Linux kernel