Go Launcher EX vs Apex Launcher Pro

GO Launcher offers over 10,000 personalized themes and over 25 transition effects.

The launcher lets the user customize the desktop to their heart's content, giving the option to increase the desktop grid size to a maximum of 10 rows and columns, or disable the status bar, dock and icon labels. Users can also adjust the font and size of icons.

Infinite scrolling can be enabled to allow the user to cycle through their homescreens and app drawer pages without needing to change direction when they hit the last page.

Users can hide apps in the free or paid version in the app drawer.

GO Launcher EX allows the user to sort their apps by title, date of installation or frequency of use; create folders for apps; and hide unwanted apps.

Go Launcher EX is free to download and use, though there are in app purchases to unlock certain features and theming elements. There are also in app advertisements in the free version.

The GO Launcher Dev Team wants the users device to be customized with more than just a launcher. GO Weather, GO Locker (a lock screen replacement), and GO SMS Pro offer even more customization to the device. This is great those that are looking for a consistent design.

It is easy to sort apps into folders in the app drawer, on the desktop, and on the quick launch bar.

Apex Launcher lets the user customize the app drawer, including its style (Horizontal Paginated, Vertical Paginated, Vertical Continuous or Vertical List), the method of sorting and the background transparency.

Apex Launcher allows the user to change the grid size of their home screens (up to a maximum size of 10 rows and columns) and adjust the margins on the left, right, top and bottom. Icons can be made larger by as much as 150% or reduced to as little as 50% of their original size.

Made to look like stock Android with additional features.

A marketplace where the user can download extra themes is provided. Some of the themes must be purchased via Google Play, but many are free. Paid version allows the use of themes from other launchers.

There is an option in the Apex Launcher drawer to sort apps by the most used, making for a convenient way for users to get back to their most often used apps.

Apex Launcher also allows users to hide unused or unwanted apps from the drawer.

The free version of Apex comes with swipe gesture support.

Unread count notifications create badges for home screen, dock and drawer icons that let the user know how many unread messages they have.

Infinite scrolling allows you to cycle among your home screens without ever changing directions.

Apex, which requires Android 4.0 or later, boasts a dedicated tablet UI mode. Turning this on enables the persistent search bar at the top of the display, and somewhat inexplicably disables the dock at the bottom of the screen.