When comparing Go Launcher EX vs Z Launcher Beta, the Slant community recommends Z Launcher Beta for most people. In the question“What are the best launchers for Android?” Z Launcher Beta is ranked 7th while Go Launcher EX is ranked 18th. The most important reason people chose Z Launcher Beta is:
Users use their finger or a stylus to write the first letter of an app they are looking for in order to find it and launch it. It allows for a fast way to find and launch apps.
Specs
Ranked in these QuestionsQuestion Ranking
Pros
Pro Lots of themes & effects
GO Launcher offers over 10,000 personalized themes and over 25 transition effects.
Pro Customize the desktop
The launcher lets the user customize the desktop to their heart's content, giving the option to increase the desktop grid size to a maximum of 10 rows and columns, or disable the status bar, dock and icon labels. Users can also adjust the font and size of icons.
Pro Infinite scrolling
Infinite scrolling can be enabled to allow the user to cycle through their homescreens and app drawer pages without needing to change direction when they hit the last page.
Pro Hides apps
Users can hide apps in the free or paid version in the app drawer.
Pro Customize the app drawer
GO Launcher EX allows the user to sort their apps by title, date of installation or frequency of use; create folders for apps; and hide unwanted apps.
Pro Free
Go Launcher EX is free to download and use, though there are in app purchases to unlock certain features and theming elements. There are also in app advertisements in the free version.
Pro Companion apps
The GO Launcher Dev Team wants the users device to be customized with more than just a launcher. GO Weather, GO Locker (a lock screen replacement), and GO SMS Pro offer even more customization to the device. This is great those that are looking for a consistent design.

Pro Easy categorization of apps into folders
It is easy to sort apps into folders in the app drawer, on the desktop, and on the quick launch bar.

Pro Apps can be searched for by scribbling letters
Users use their finger or a stylus to write the first letter of an app they are looking for in order to find it and launch it. It allows for a fast way to find and launch apps.
Pro Allows searching contacts and websites directly from the launcher
By gesture writing the name of a contact or website on the home screen the launcher will show results for the user to click on to go to the corresponding contact or webpage.

Pro Keeps your most used apps at the forefront
The launcher learns what the users most used apps are and adapts what it shows on the home-screen to that usage.

Pro Simplifies your homescreen
Z Launcher is a very minimal launcher where the home screen is 4 shortcuts at the bottom, 6 of the most used apps and phone numbers on the home screen and a clock at top.

Pro Nicely designed context-aware multi-app widget on homescreen
A clean and minimal designed widget that contains info from multiple apps, letting the user scroll between them intuitively.

Pro Unread Counters for docked Apps
Having apps like Hangouts or the Phone Dialer in the docked apps will allow for unread counts on the icons.
Cons
Con Adware
It has ads everywhere on the launcher.
Con Does not look great on tablets
Go Launcher EX has a glaring lack of support for large screened devices with high resolutions.

Con Promotes other apps from same Dev
Constantly pops up suggestions for you to download other GO Dev apps.
Con A severe lack of customization options
Being that this is meant as a minimal style launcher, there is not many customization options. It is of course still in beta, so more options may wind up in the app over time.
Con Scribble feature is inconsistent
Just as with writing recognition for keyboards it is not always exact, especially depending on the users own handwriting.
