HomeUX Pro (Donation Preorder) vs KISS Launcher

All apps are organized in folders. It's possible to switch between folders by swiping vetically.

Intuitive design makes it easier for new users to operate the launcher.

Allows changing grid-size up to 5x5, icon size, show/hide apps, show/hide app labels, animations, quickactions and more.

There's not exactly much to go wrong with KISS, because of the philosophy of the same name it uses.

You can go completely minimal with no status bar, favourites bar, History. Favourites and history will appear only when you touch the screen. Otherwise it will be completely blank. You can enjoy the wallpaper fully and when you need to see the apps, just touch the screen. It's a feature no other launcher has. It's simple and powerful.

All the apps, calls and shortcuts you used will be shown as a long list on the home screen. It will adjust to usage patterns so most used items will be always within the reach.

You can search everything from apps, contacts, shortcuts, web. You can even add custom search providers as you wish. Search results are shown near the keyboard which is great for one hand usage.

Supports icon packs, customize search engine, etc.