When comparing Flurry vs Google Analytics, the Slant community recommends Flurry for most people. In the question“What are the best mobile analytics tools?” Flurry is ranked 5th while Google Analytics is ranked 8th.
Ranked in these QuestionsQuestion Ranking
Pro Built-in installation tracking
Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Intelligent Alerts
You can configure to be notified if certain things happen.
Pro Highly customizable
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Pro Well documented
Pro Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
Pro Awesome API
The API itself, tools, documentation, and abilities of the API are very powerful.
Pro Import data
Google Analytics allows users to update user information from other sources.
Pro Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
Pro Constantly releasing new features
Released more than once a week in 2014.
Pro Mobile web and Mobile app tracking possible
Pro Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
Con Unable to report on captured events
You can send them events but reporting on the events in aggregate is so painful that I'd call it impossible.
Con Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
Con Subpar funnel functionality
User segmentation is limited to 10 segments and creating new segments takes a day. Any funnel calculations take a day. Certain steps can't have conditions applied to them.
Con Real-time data is not instant
Unlike many competing products, Flurry updates data every few minutes instead of every few seconds.
Con Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.