When comparing Amplitude vs Localytics, the Slant community recommends Amplitude for most people. In the question“What are the best cross-platform mobile analytics tools?” Amplitude is ranked 4th while Localytics is ranked 10th. The most important reason people chose Amplitude is:
The [free plan](https://amplitude.com/pricing) allows you to log 10 million events per month. There are also 2 [paid plans](https://amplitude.com/pricing) - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events.
Ranked in these QuestionsQuestion Ranking
Pro Generous free plan
Pro Event Flows visualize popular user paths
Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action.
For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button.
Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows.
Pro SDK is open source and transparent
For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub.
Pro Get JSON data with export API
Any output data you can get in a dashboard, you can also get as JSON through their export API.
Pro Gives you raw SQL access to your data
Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data.
Pro Each funnel step can have several conditions applied to it
Pro Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
Con No installation tracking out of the box
It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude.
Con Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
Con Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
Con No change graph for funnels
Con Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.