When comparing Localytics vs Apsalar, the Slant community recommends Localytics for most people. In the question“What are the best cross-platform mobile analytics tools?” Localytics is ranked 11th while Apsalar is ranked 12th.
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Pros
Pro Each funnel step can have several conditions applied to it
Pro Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
Pro Huge anonymized user profile database for audience targeting
Apasalar has a large first party database of anonymized user accounts that you can leverage to target highly relevant audiences and run campaigns on.
Pro Tons of attribution integrations
Cons
Con Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
Con Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
Con No change graph for funnels
Con Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.