When comparing Localytics vs MobileAppTracking, the Slant community recommends Localytics for most people. In the question“What are the best tools for native app ad/marketing spend attribution for startups?” Localytics is ranked 1st while MobileAppTracking is ranked 6th.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Each funnel step can have several conditions applied to it
Pro Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
Cons
Con Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
Con Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
Con No change graph for funnels
Con Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.
Con Does not support Facebook ads
MobileAppTracking were removed from the Facebook Mobile Measurement Partner (MMP) program so it does not support attribution to Facebook ads.