When comparing Automate vs IFTTT, the Slant community recommends IFTTT for most people. In the question“What are the best Android apps for making your phone automatically perform certain actions based on set criteria?” IFTTT is ranked 2nd while Automate is ranked 4th.
Specs
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Pros
Pro Free version
The free version of this app allows 30 concurrent 'blocks' to be run. No other limitations on functionality are set.
Pro Uses flowcharts
Flowcharts offer both a nice way of visualizing the logic and an intuitive way of creating it by dragging and connecting the boxes.
Pro Includes more than 250 blocks
Pro Supports Tasker and Locale plugins
Pro A bit simpler than Tasker
Pro Profiles can be exported as launcher home screen icons
Built into the features of the app, users can create profiles to then export them as a launcher app to easily be launched from ones home screen. Sadly though there is no way to add these to ones app drawer.
Pro Free
Pro Extremely simple
While this app can complete complex tasks, it is very easy to use.
Cons
Con Can't create custom scenes
Automate can't create actionable graphic overlays and dialogs.
Con Profiles can't be exported as independent apps
Con Recipes aren't guaranteed to work
Sometimes recipes don't work as expected, or fail to launch completely.
Con Limits only one action per trigger
Instead of allowing users to have a large amount of actions launch based off of one trigger, the limit is only 1:1.