When comparing IMO vs Line, the Slant community recommends Line for most people. In the question“What are the best messaging apps for iOS?” Line is ranked 9th while IMO is ranked 20th. The most important reason people chose Line is:
The caveat is that they are in Japan, but the app is commonly used to 'follow' public figures.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Video call support
Pro Beautiful User Interface
Although IMO has a comparable, and in some cases superior, feature set when compared to the competition its key selling point is its interface.
From LifeHacker when it won "Best IM Client":
Signing on, navigating chats by tapping the tabs at the bottom, searching for buddies, and virtually any other operation is easy to find and use. The app, itself, is very quick. Even sending a voice IM, if you don't feel like typing, is responsive and sends quickly. Everything imo does it does well, but it's excellent navigation really makes it top notch.
IMO also has a fully functional website that you can use for chat while on your desktop or laptop. This really puts IMO ahead of the competition as you can use the same system on all your devices so you don't have to deal with overlapping notifications etc. (Note: IM+ also has this feature)
It should also be noted that it has the highest rating in the App Store due to both the UI and its stability.
Pro Easy to switch between conversations with tabs
Tabbed chats make it easy to switch between conversations
Pro Lists and chat histories are searchable
Both your buddy lists and chat histories are searchable.
Pro Accounts can be linked so you don't have to sign in to several accounts
Pro Push notifications
Pro Concurrent sessions
Concurrent sessions allow you to be logged in on your desktop while also being logged in on your phone.
Pro Chat groups
Pro Large celebrity and public figure usage rate
The caveat is that they are in Japan, but the app is commonly used to 'follow' public figures.
Pro Enormous, constantly updated stamp collection
Since many brands use stamps for promotional purposes, everything from movies to food brands to Taylor Swift have released stamp collections.
Pro Photo filter and editing capabilities
Users have in-app editing tools, as well as Line's separate camera application, which has additional tools.
Pro Integrated social network
Similar to Facebook's timeline.
Cons
Con No support for third-party instant messaging networks
On March 3, 2014, IMO will start discontinuing support for all third-party instant messaging networks.
Con Account is locked to the Phone Number & Device
The entire account is locked to the phone number, which cannot be changed. If the application is installed on a new device with the same phone number, the previous account data will be wiped.
Con Users have been concentrated in Japan
Of the 360+ million registered users, the top country is Japan (50 million). Thailand and Indonesia are 2nd and 3rd with 33 and 30 million, respectively, with very small market penetration in the US (10 million, 11th place).