When comparing IMO vs Kik, the Slant community recommends Kik for most people. In the question“What are the best messaging apps for iOS?” Kik is ranked 18th while IMO is ranked 20th. The most important reason people chose Kik is:
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Ranked in these QuestionsQuestion Ranking
Pros
Pro Video call support
Pro Beautiful User Interface
Although IMO has a comparable, and in some cases superior, feature set when compared to the competition its key selling point is its interface.
From LifeHacker when it won "Best IM Client":
Signing on, navigating chats by tapping the tabs at the bottom, searching for buddies, and virtually any other operation is easy to find and use. The app, itself, is very quick. Even sending a voice IM, if you don't feel like typing, is responsive and sends quickly. Everything imo does it does well, but it's excellent navigation really makes it top notch.
IMO also has a fully functional website that you can use for chat while on your desktop or laptop. This really puts IMO ahead of the competition as you can use the same system on all your devices so you don't have to deal with overlapping notifications etc. (Note: IM+ also has this feature)
It should also be noted that it has the highest rating in the App Store due to both the UI and its stability.
Pro Easy to switch between conversations with tabs
Tabbed chats make it easy to switch between conversations
Pro Lists and chat histories are searchable
Both your buddy lists and chat histories are searchable.
Pro Accounts can be linked so you don't have to sign in to several accounts
Pro Push notifications
Pro Concurrent sessions
Concurrent sessions allow you to be logged in on your desktop while also being logged in on your phone.
Pro Chat groups
Pro Alexis Sandy
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Pro Push is quick
Push notifications are extremely quick.
Pro Cross-platform
Support for iOS, Android, and Blackberry.
Pro Built-in browser
Kik is the first messenger with a built-in browser.
Pro Easy to use interface
Cons
Con No support for third-party instant messaging networks
On March 3, 2014, IMO will start discontinuing support for all third-party instant messaging networks.
Con Not for young people
Kik has a lot of sexual predators and can be dangerous for kids.