When comparing Hop vs Reach, the Slant community recommends Hop for most people. In the question“What are the best messaging apps for iOS?” Hop is ranked 27th while Reach is ranked 29th. The most important reason people chose Hop is:
The app takes your email provider such as Gmail, Yahoo, AOL, or iCloud and uses their infrastructure and your established contact-list there and creates a messaging platform.
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Pros
Pro Turns your e-mail into mobile messaging
The app takes your email provider such as Gmail, Yahoo, AOL, or iCloud and uses their infrastructure and your established contact-list there and creates a messaging platform.
Pro Users can see when another person is typing
Users can even see when another person is typing, as you would with iMessage or chat.
Pro Supports voice and video calling
Pro Hop is the ultimate unified conversational tool for productivity and communication
Pro Mass message multiple people at once
Ability to send a single message to multiple people without exposing their contact information to each other. Reach sends individual messages to the group rather than starts a group chat.
Pro Personalized and Individual conversations in "Group Mode"
When sending a message to a group of people, Reach starts a private conversation in your Messages, Mail or WhatsApp apps respectively for each recipient
Pro Reusable Recipient Groups
Improve workflow productivity by creating reusable recipient groups
Pro All platforms in one: iMessage, Text/SMS, E-mail, WhatsApp, and Google Voice
Reach does not require the recipient to have Reach installed on their device. Instead it uses the existing messaging apps on the device to send the message to the recipient.
Pro Message Templates Feature
Prepare message templates which can be reused. Message templates can have recipients name variable, for example the template "hey {first name}!" will be populated with the recipients first name when the message is sent out
Pro Free texting through Google Voice
Reach integrates with Google Voice and allows to send free text messages in the U.S.A and low rates across the globe
Pro Fully automated mass texting with free SMS
Using Google Voice integration, Reach is able to send mass texts in a fully automated mode (without the need to press "Send" button for each message)
Cons
Con Need to press "Send" button per each recipient
When sending a message to a group, the user must press "Send" button for each recipient. The only work around is to use Google Voice integration for fully automatic mass texting