When comparing Swift vs Xojo, the Slant community recommends Swift for most people. In the question“What is the best programming language to learn first?” Swift is ranked 31st while Xojo is ranked 35th.
Ranked in these QuestionsQuestion Ranking
Pro Modern syntax
Pro Swift is closer to other platforms
Apple’s modern programming language is easier to understand for non-iOS developers and minimizes time for additional explanations and clarifications. Moreover, Swift can be used as a script language. It is an interesting solution for the iOS community to unify writing of build scripts. At the time being iOS developers are split up in regard to this activity. Some of them write build scripts in Bash, others use Ruby, Python, etc. Swift gives an amazing opportunity to be applied to all iOS programming needs.
More details can be found here https://mlsdev.com/blog/51-7-advantages-of-using-swift-over-objective-c
Pro Works with Apple's Cocoa and Cocoa Touch frameworks
Pro Can be used as a Just-In-Time language
Pro Inherent parallelism
Pro Low memory footprint due to reference counting
Pro Backed by Apple
Pro Performance speed comparable to native C
Pro Swift has some clever tricks up its sleeve
Due to having elements of a functional programming language. Things like 'map' and 'filter' for example.
Pro Uses LLVM compiler and Obj-C runtime allowing C, Objective-C, Objective-C++ and Swift code to run side by side within a single program
Pro Easy to use
Easy to make compiled native apps.
Con Swift is a moving target
They've released 1.2 so far, and 2.0 is coming soon. Every small update brings adjustments to paradigms (such as how to do type casting) that can be a little frustrating to absorb. Objective C was also constantly updating, however, but not at the same rate these days.
Con Subscription-based/Not free
Using this product you're betting the company will still be around. If they get bought out by an enterprise that wants to use the tech internally, all they need to do is stop offering subscriptions and suddenly you're scrambling to rebuild your entire app on other technology.
Con No Android support
They plan to eventually support Android, but for now, they only support iOS.