When comparing Hype Machine vs Reddit's /r/kpop, the Slant community recommends Hype Machine for most people. In the question“What are the best ways of finding new music?” Hype Machine is ranked 7th while Reddit's /r/kpop is ranked 24th. The most important reason people chose Hype Machine is:
Hype Machine looks at content of hundreds of blogs and ranks songs by how often they are mentioned on these blogs.
Ranked in these QuestionsQuestion Ranking
Pros
Pro Scrapes almost 800 blogs
Hype Machine looks at content of hundreds of blogs and ranks songs by how often they are mentioned on these blogs.
Pro In-depth tags system
The music's tagged based on genres, location, blogs, novelty and other miscellaneous information.
Pro Cross-platform
In addition to being available on the web, Hype Machine can be accessed via mobile applications for iOS, Android, Windows Phone & BlackBerry, through Spotify, using OS X & Windows clients and on Sonos.
Pro Personalized
Contrary to what is said in the Cons, one can personalize Hype Machine to the prefered music style. This can be done by following specific blogs writing on this style, then one will have newly discovered artists in one's feed. And it works pretty well, you can discover dozens of bands like this and buy their albums afterwards.
Pro Find artists before they get famous
Many artists, such a Crayon Pop, gain popularity on Reddit before they're even picked up by a major label.
Pro Find new music before it even hits the charts
Users submit videos as they come out, often before they've even gained enough popularity to make it onto the charts.
Pro Very active community
Links to new music videos are posted daily.
Cons
Con Not personalized
Music recommendations don't take your tastes into account, meaning this feed just shows what's trending on blogs in your country / in the genre you filtered by. This means you get a lot of false positives if your tastes aren't mainstream.