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Add to SafariWhen comparing Kickstarter vs Private Investors, the Slant community recommends Kickstarter for most people. In the question“What are the best ways to fund development of an independent game?” Kickstarter is ranked 1st while Private Investors is ranked 4th. The most important reason people chose Kickstarter is:
Knowing that there is enough funding will allow long-term budget planning. Knowing that there's *not* funding allows users to move on.
Question Ranking
Pros
Pro All-or-nothing model allows commitment with certainty
Knowing that there is enough funding will allow long-term budget planning. Knowing that there's not funding allows users to move on.
Pro Helps to promote projects
Potential pledgers are encouraged to browse Kickstarter much like Pinterest. While most of the funds will be generated by personal effort, Kickstarted certainly offers a good boost for those who need it.
Pro Popular site
Kickstarter is one of the most well known crowdfunding site. Over $1.2 billion has been pledged so far, with 10 million monthly visitors to the site.
Pro You only need one
A successful crowdfunding campaign requires social marketing and community management. Gaining an investor requires convincing just one person that your project is worth it.
Cons
Con 5% fee is applied to successful funding
Any successful crowdfunding operation run on Kickstarter will have a 5% fee. The payment processor will take an additional 3-5%.
Con Equity commitment
An investment is not a loan which can be paid off; it's a permanent piece of the action. Part of your earnings belong to the investor, indefinitely.
Con Comprehensive business plan is essential
If you can't show where the money is going and how long it's going to take to yield returns, you're not likely to get any.
