Recs.
Updated
SpecsUpdate
Pros
Pro Good build quality
The Asus ROG Strix has a full-size metallic backplate which provides extra rigidity. Around the backplate Asus has included Aura RGB lighting with a wide array of different effects available, making the ROG Strix a good choice for building a rig into a windowed chassis
The effects and color can be customized by installing an additional free utility which is also pretty lightweight.
Pro Usually stays relatively cool
The reference temperatures of the GTX 1080 are set at about 80 degrees C. Above that, the card will start shutting down processes and reducing the voltage to cool down. The Strix however, doesn't surpass the 67-70 degree C threshold for even the most demanding games.
Pro Very low fan noise
Even though equipped with three fans, they work scaled to the total load of the GPU. They even turn off completely at very small loads. According to Asus, unless the temperature of the card is lower than 60C, the fans will not kick in.
Even when they do, their noise is almost unnoticeable.
Cons
Con Some coil noise may be present
When playing at lower FPS there's no noise whatsoever (fan or coil noise). However, when going over 100FPS there's some slightly noticeable coil noise present in the background noise. It's not super annoying but it's still present and should be mentioned.
Con The Aura (RGB lights) software can be better
The software that controls the backlights can be better and has some missing features which feel like it would have been pretty easy to bake them in, especially for this price and for the fact that Asus went through the hassle of adding them in the first place.
Things like being able to set the temperature for which the lights change or making the lights a certain color when playing a certain game.
Even though this is not very important, for the price asked for this graphics card and since Asus wants to have an aura of "premium" around it, there's no reason for details like this to be missing.