Picture quality much superior to LCD TVs

The LG brings stunning scenes with detailed dark areas and rich colors that aren't possible with LCD TVs. LCD screens need a backlight to produce a picture, whereas in OLED screens, each individual pixel emits its own light. The bright screen means you will have no problem watching it in sunny rooms. The level of detail depends on the source, but this set upscales HD or FullHD content very well without sacrificing detail.

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