A cross platform note taking app with built in cloud synchronization. Minimal in appearance, this is an app meant for taking notes as simply as possible.
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Pro Very simple and clean interface
As the name implies, Simplenote takes a minimalist approach to its interface. There are no toolbars full of formatting options or extra features like notebooks to group notes.
The entire desktop interface consists solely of a sidebar with your tags and trash filters, the list of existing notes with search, a button to add a new note and a simple view for looking an existing note or writing a new one.
Pro "Time machine" style revision control on the notes
Each edit of a note is saved in order to allow the user to go back to a previous version of a document. This way, if mistakes are made or something is deleted, you can go back to the previous version without any hassle.
Pro Geared towards fast usage
Unlike alternatives (such as Evernote) that are laden with features, Simplenote is fast to use and sync. Reviews from the Verge, Lifehacker, and a variety of other sources all describe using the Simplenote apps as very fast. While it may not be as feature-rich as other apps, the responsiveness of the app and simple interface keep it easy to use while never slowing down the user when they need to quickly take a note.
Pro Excellent desktop client in the form of nvAlt
Pro Works offline
Users can edit and create documents offline, can then sync their content the next time they are online. This way a user can work even when there's no data connection without the worry of losing work.
Pro Markdown support via web interface
There is support for Markdown when using the web app. This can be convenient for those who want to use Markdown in a particular note.
Pro Wide range of great clients with great sync
Official native apps are available on popular platforms such as Android, iPhone, iPad, Kindle, OS X, Windows and Linux. Open-source clients extend this support even more widely to various other platforms, such as webOS and the BlackBerry PlayBook. These apps embody the core philosophy of Simplenote: minimalism and focus on the note taking.
Pro Linux client available
Pro Can export your data
The program enables exporting of notes as text documents.
Pro Excellent iOS app
Pro Desktop app is open source
The desktop version of Simplenote is hosted on the GitHub and since it is open source, it can allow developers to fork the code in order to improve the app.
Pro Collaborative features
Notes can be shared with others or worked on collaboratively.
Con Search is limited to one tag
There seems to be no way to find notes that have both tag X and tag Y. This isn't a big deal until you have a large library of notes, and want to cross-search for two things at the same time to vastly narrow down your search.
Con No markdown support in desktop and mobile apps
While Markdown was once supported fully, its now only available when using the web interface, Windows, and Linux app. There is no Markdown support in the OS X and mobile apps.
Con No support for file attachments
Simplenote doesn't provide support for embedded attachments. This can limit the use for some as many other note-taking apps do support this type of feature.
Con Not open source
This means you don't really own your data as the app can go offline at anytime.
Con No way to bulk-apply a tag
This is a typical workflow action in other apps: Do a search, multi-select notes among the matches, then apply or de-apply one or more tags to all these notes at once.
There's no way to do this in Simplenote. The only bulk operations are Delete and Pin-to-top.
Con The search function doesn't see tags
If you search for 'foo' you won't find notes with tag foo. In that regard, tags are completely isolated from the search.
Con Save-to-disk feature is poor
The only way to download your data off Simplenote is via a "download zip" feature that unfortunately loses all the semantic structure of your data (tags, for instance).