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Pro Advanced text editing
Mou has word auto-completion (accessed via 'esc') for English words, text transformation such as conversions to uppercase, blockquote or an h1 heading, html entities (sych as <’s, &’s and spaces) that can be added anywhere in the text and customizable keyboard shortcuts for everything allowing for efficient use of the software's capabilities.
Pro Has real-time split-screen preview
Mou is split into two columns. It displays raw Markdown on the left and formatted text on the right. Text on the right will update in near real-time as raw Markdown is written.
Pro Full syntax highlighting
Mou provides full syntax highlighting for Markdown. The highlighting can be customized manually or by applying a predefined theme.
Pro Powerful search
Mou can do incremental ("find as you type") pattern matching search. For example, it can find all words that have x as the third letter followed by at least 4 more letters and a line break.
The whole editor can be customized using different color schemes and users can create own variations by editing CSS.
Pro Free beta versions
Mou is available as a free download up until the release of 1.0.
Pro Support for CJK characters
Mou supports CJK characters for writing Markdown in Chinese, Japanese or Korean.
Pro Export as HTML or PDF
Markdown can be exported as an HTML or a PDF file. Each export can also be styled by a custom CSS.
Pro Customizable keyboard shortcuts
Mou has keyboard shortcuts for all text manipulation actions allowing for highly efficient use of the software. These shortcuts can also be manually edited to better fit each individual workflow.
Pro Includes optional typewriter keypress sounds
The app includes optional atmospheric typewriter sounds that are triggered with each keypress. These can be enabled in the settings.
Pro Scriptogr.am & Tumblr integration via Dropbox
Mou allows writing and publishing to blogs from within the editor.
Con v1.0 was promised to indiegogo funders more than a year ago. Safe to say this is dead software at this point.
Con Only free until 1.0 release
Once 1.0 is released (still unreleased as of September 2016), Mou will cost $30. It can currently be pre-ordered for half the price.
Con Slow update cycle
Con Text is hard to read on a big screen in full-screen mode
On big screens legibility is pretty bad when entering full-screen mode because the text is not columned nor centered. On smaller screens though, legibility is quite good even on full-screen.
Con Doesn't work as well with non-monospaced fonts
When using a non-monospaced font, the text jiggles around. It can be very annoying since users may not always want to write with a monospaced font.