Z Launcher Beta ia an Android launcher in development by Nokia developers. Z Launchers main focus is on fast app launching. It does this by recognizing single letters drawn on the screen to bring the user to the app they are looking for.
Z Launcher is currently free to download and use with zero in app purchases, though it is still in beta.
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Pro Apps can be searched for by scribbling letters
Users use their finger or a stylus to write the first letter of an app they are looking for in order to find it and launch it. It allows for a fast way to find and launch apps.
Pro Simplifies your homescreen
Z Launcher is a very minimal launcher where the home screen is 4 shortcuts at the bottom, 6 of the most used apps and phone numbers on the home screen and a clock at top.
Pro Keeps your most used apps at the forefront
The launcher learns what the users most used apps are and adapts what it shows on the home-screen to that usage.
Pro Allows searching contacts and websites directly from the launcher
By gesture writing the name of a contact or website on the home screen the launcher will show results for the user to click on to go to the corresponding contact or webpage.
Pro Nicely designed context-aware multi-app widget on homescreen
A clean and minimal designed widget that contains info from multiple apps, letting the user scroll between them intuitively.
Pro Unread Counters for docked Apps
Having apps like Hangouts or the Phone Dialer in the docked apps will allow for unread counts on the icons.
Con A severe lack of customization options
Being that this is meant as a minimal style launcher, there is not many customization options. It is of course still in beta, so more options may wind up in the app over time.
Con Scribble feature is inconsistent
Just as with writing recognition for keyboards it is not always exact, especially depending on the users own handwriting.