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Countly
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4
Experiences
Pros
4
Top
Pro
All in one crash, analytics and push notifications
No need to use another SDK.
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Pro
Continually updating real time analytics
Countly pages are updated in real time without needing a page refresh.
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Try without signing up through open demo
You can try it out without signing up at all by playing around with their demo.
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Very fast interface
Transitions between pages on the Countly web interface is nearly instant.
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17
0
Heap
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8
Experiences
Pros
7
Cons
1
Top
Pro
Capture everything, organize it later
After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well.
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Con
No Android integration
Heap lacks Android integration.
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Pro
User friendly
Heap does not require any coding knowledge to set up.
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Pro
Free plan
If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely.
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Pro
Highly detailed
Since every single data point is logged you can do highly specific analysis.
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Pro
Tracks guest-turned-user data
Heap will combine registered user data with data before registering.
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Pro
Powerful and easy to set up cohort analytics
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Visit based pricing
Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money.
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6
0
Mixpanel
All
18
Experiences
Pros
11
Cons
7
Top
Pro
Updates in real time
On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products.
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Con
Expensive
The smallest plan is $150 per month, and only gets you 500k events.
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Pro
Behavioural messaging
Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it.
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Con
Only allows one filter per funnel step
Each funnel step can only include one filter, so you could have "browser" and "city" but not both.
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Pro
Easy to use web interface
Online interface makes it simple to view events, and aggregate data. Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also available. Multiple queries can be displayed together, making it easy to compare two sets of data, or to view the relationship between them. The interface also features a "Live View", allowing you to watch events as they are sent, which is useful for testing, and viewing realtime events.
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Con
Charts are not very configurable
For instance the retention charts are pretty static. You can change dates but not a lot of definitions.
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Pro
Contact users directly through the people page
Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages.
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Con
Steep learning curve
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Pro
Automatic iOS event integration
Mixpanel can integrate with iOS, exposing app screen, and allowing you to set events through an online visual interface.
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Con
Revenue tracking metrics won't work for advertising businesses
Because the revenue tracking doesn't allow for fractions of dollars per visit (at least not as of 2014) any site that makes money based on advertising won't be able to leverage the revenue metric features.
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Pro
Remote configuration of events on iOS
On iOS, you can change or add events reported through the web interface so you don't have to submit a new version of the app to alter events.
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Con
Limited public visitor and authenticated user merging
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Pro
Funnel analysis
Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.
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Con
No built-in solution for installation tracking
It's possible to enable installation tracking by using third-party services like Adjust or AppsFlyer and routing their data to Mixpanel.
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Pro
People analysis
Events can be grouped on a per-user basis allowing you to view each user's event history. You can use that information to see how individual users use your product.
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Pro
Straightforward setup
It's very easy to set up.
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Pro
Cohort analysis
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
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Pro
Successful companies use it
Khan Academy Hipmunk AirBnb TaskRabbit
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34
2
KISSmetrics
All
11
Experiences
Pros
10
Cons
1
Top
Pro
Tracks guest-turned-user data
KISSmetrics will combine registered user data with data before registering.
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Con
Ability to filter reports is lacking
It's only possible to have one subset and one filter active at a time.
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Top
Pro
Funnel analysis
Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most.
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Pro
Simple integration
KISSmetrics offers the following ways to integration into your application: Language Specific APIs - Official support for Javascript, Ruby, PHP, Python and Objective C. There is also third party libraries for most of the popular languages not officially covered. CSV import Support for integrating with Mailchimp and Recurly.
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Pro
Amazing customer support
Look at any blog post written about analytics tools and you will see the KISSmetrics team engaging with their customers. There are also stories such as this one of the KISSmetrics CEO personally reaching out to his customers immediately as they need help.
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Pro
Event wizard
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Pro
Cohort retention analysis
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Pro
People search
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Pro
Support for URL parameters in the API
KISSmetrics lets you add a parameter in your URL (i.e. “http://yoursite.com/yourpage?kme=Track+This+Event”) and then automatically logs it without any additional Javascript code. This is very helpful to track clicks on links for example and is not currently support in Mixpanel.
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Pro
Comprehensive revenue tracking
At the end of the day revenue is the key metric for SasS businesses and KISSmetrics really shines here. You can track: Total Revenue Average {Daily/Weekly/Monthly} Revenue Predictive Lifetime Value (Killer feature) Avg Customers / (Day/Week/Month) Churn. A very important metric and a key enabler (or disabler) of revenue. The revenue reports can also be segmented for further analysis. The KISSmetrics documentation give some examples on the sort of questions the revenue report can answer: How much revenue did I make this month compared to last month? Which of my pricing plans is contributing the most revenue? Which ads have brought in the most paying customers? What referring sites do most paying customers come from? How much did an A/B test affect revenue?
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Pro
Flexible KPI calculations
A key advantage KISSmetrics has over Mixpanel in particular is its ability to not only calculate custom formulas, but display the data in a "snapshot" view with a modifiable time period. This is a killer feature for building your companies dashboard.
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15
0
devtodev
All
5
Experiences
Pros
4
Cons
1
Top
Pro
LTV forecast feature
It is possible to calculate LTV in one click and even calculate the forecasts based on stores benchmarks and devtodev data.
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Con
No A/B tests
That would be great to create and analyze A/B tests on the same platform, but devtodev does not provide it.
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Pro
Detailed Paying Users reports
devtodev offers the set of 10 reports including Daily Trends, Usage, Retention, Market Metrics, etc. And if the standard set is not enoug, you can create your own reports with up to 10 metrics for one report.
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Pro
Cool dashboards and teamwork features
Dashboards are great to quickly get an overview of your application on one screen. You can also segment dashboards by projects, reports, and metrics and share the segments with the team.
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Pro
Flexible price plans
The Lite plan contains basic metrics and functions like Key metrics, Reports, Dashboards and teamwork options, and it’s totally free. The Pro price plan includes advanced tools like Game analytics, Tutorial steps analytics, Push-notifications tool, Funnels and Custom events, User acquisition metrics. It is free for up to 10K MAU and costs 25$/mo per extra 10K MAU.
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5
0
Google Universal Analytics
All
12
Experiences
Pros
7
Cons
5
Top
Pro
Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
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Con
Steep learning curve
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Pro
Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
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Con
User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
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Pro
Integrate with adwords
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Con
Data may only be downloaded in PDF form
If you want to download data in any other format, you're out of luck. Data can only be downloaded in PDF format.
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Pro
Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
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Con
Basic integration takes around 2 hours
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Pro
Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
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Con
Can't handle authenticated users
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Pro
Import data
Google Analytics allows users to update user information from other sources.
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Pro
Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
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4
0
Localytics
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6
Experiences
Pros
2
Cons
4
Top
Pro
Each funnel step can have several conditions applied to it
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Con
Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
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Pro
Push notifications to segments and individual users
You can send one time or recurring push notifications using segmentation and demographic data for personalization.
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Con
Built-in installation tracking is limited
Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources.
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Con
No change graph for funnels
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Con
Data is not provided in real time
Unlike many competing products, updating data for Localytics requires waiting multiple days.
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3
0
EventHub
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Simple deployment
Requires only downloading and executing a jar file.
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Con
Abandoned
Hasn't been updated in over 2 years.
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Pro
Free and open source
Licensed under MIT.
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Pro
A/B testing tool
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Pro
Cohort analysis
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Pro
Funnel analysis
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2
0
Yandex Metrica
All
8
Experiences
Pros
8
Top
Pro
Customazible reports with attribution modelling
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Pro
No limits or sampling
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Pro
Built-in click heatmap
Metrica can track where users click (includes non-link items) allowing you to see the most popular sections as well as items mistaken for links.
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Pro
Offers site availability monitoring
Metrica can monitor the site for availability issues and send out an email and/or SMS notification when issues occur.
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Pro
Shows keyword data from encrypted Yandex search queries
Yandex encrypts all search queries so they don't show up in any other analytics tool except for Metrica.
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Pro
It's real-time
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Pro
Includes user-path visualisations
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Pro
Clear link map
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6
1
Appsee
All
4
Experiences
Pros
4
Top
Pro
Playback real recordings of user sessions
With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail. With funnels and segmentation, you can target specific users that did not complete a task and see what they did.
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Pro
Automatic integration
Appsee is designed to fully integrate with your app and automatically set up event tracking, session recordings, crash playback, touch heatmaps, and more.
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Pro
Touch heatmaps
The Appsee SDK integration allows you to get touch heatmaps of what areas of the screen your users touch the most.
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Pro
Crash recording
Thanks to the deep integration that Appsee provides, you can get video playback of crashes to see exactly what caused the app to crash.
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12
3
Google Analytics
All
15
Experiences
Pros
12
Cons
3
Top
Pro
Well documented
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Con
Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
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Pro
Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
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Con
User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
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Pro
Intelligent Alerts
You can configure to be notified if certain things happen.
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Con
Can't handle authenticated users
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Pro
Highly customizable
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Pro
Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
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Top
Pro
Provides free training
Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords.
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Pro
Awesome API
The API itself, tools, documentation, and abilities of the API are very powerful.
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Pro
Import data
Google Analytics allows users to update user information from other sources.
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Pro
Google Play analytics
Because it's a Google product, Google Analytics can tell you how users discovered your app through Google Play.
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Pro
Constantly releasing new features
Released more than once a week in 2014.
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Pro
Mobile web and Mobile app tracking possible
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Pro
Integrates with AdMob
Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns.
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Experiences
31
7
GoSquared
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3
Experiences
Pros
2
Cons
1
Top
Pro
Emails a summary of week's events
Allows being informed without having to spend too much time following analytics.
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Con
E-commerce analytics requires an expensive plan
To get e-commerce analytics, a subscription plan is required. The subscription starts at 18$/mo for 100,000 monthly datapoints.
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Pro
Straightforward
GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce" displays analytics about your online shop and "People" shows all site's users and tracks their behaviour in real time.
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1
0
Keen.io
All
6
Experiences
Pros
5
Cons
1
Top
Pro
Great for custom, complex, large-scale analytics solutions
Keen is designed for developer to be able to build custom, complex, large-scale analytics solutions.
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Con
Development knowledge is not optional
There's no drag and drop interface, setting up analytics requires a developer.
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Pro
Offers a good free plan
The free plan allows for 50,000 events.
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Pro
Allows gathering and visualizing data for your users
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Pro
Good documentation
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Can be easily integrated into existing projects
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1
0
Flurry
All
5
Experiences
Pros
1
Cons
4
Top
Con
Unable to report on captured events
You can send them events but reporting on the events in aggregate is so painful that I'd call it impossible.
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Pro
Built-in installation tracking
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Con
Lacks an external API
No API for sending information from a mobile application / web backend to analytics.
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Con
Subpar funnel functionality
User segmentation is limited to 10 segments and creating new segments takes a day. Any funnel calculations take a day. Certain steps can't have conditions applied to them.
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Con
Real-time data is not instant
Unlike many competing products, Flurry updates data every few minutes instead of every few seconds.
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3
1
Splunk
All
14
Experiences
Pros
9
Cons
4
Specs
Top
Pro
Easy to use, powerful search
It's human readable, intuitive, fast and with auto-complete to boot. And if you need more advanced functionality out of your queries, 120+ page search manual will give you an insight in how much is actually possible.
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Con
Expensive
Splunk is pretty expensive compared to other solutions.
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Pro
Widely used
De facto standard for log aggregation, monitoring, analysis and reporting.
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Con
Antiquated
The interface and service are very antiquated
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Pro
Scales effortlessly
It is built for enterprise use, meaning it scales easily.
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Con
Seriously SLOW ingest
Their docs and sales say it will ingest up to 20k EPS, but reality is more like 1k eps per server.
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Pro
Real-time graphs
You can create visualizations that update in real time.
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Con
Complex set up process
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Pro
Cross-platform
OS X, Linux & Windows are supported. You can also access Splunk from iOS and Android devices.
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Pro
Free version
With restrictions on log size and devices a free version is available.
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Pro
Alerts
Splunk can turn searches into alerts.
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Pro
Understands data in any format or language
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Pro
Extendable via a large selection of apps
Additional functionality can be added with over 500 apps.
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Specs
Type:
aggregation & monitoring
Hosting options:
Cloud or On-Premise
Supported input methods:
Agent/TCP/UDP/HTTP/Modular Input(Script)
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27
19
FirstOfficer
All
4
Experiences
Pros
3
Cons
1
Top
Pro
One-click integration with Stripe
No coding necessary, fetches all the data from the charging gateway.
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Con
Tracks only sales-related information
The analytics tool won't track what users do on your site.
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Pro
More accurate than event-based analytics
Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.
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Pro
Created by a finances professional
The founder has a BBA in accounting and practical experience from accounting, ensuring that the metrics are calculated right and that they are compatible to use with the numbers from bookkeeping.
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Built By the Slant team
Find the best product instantly.
4.7 star rating
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