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Pro Capture everything, organize it later
Pro User friendly
Heap does not require any coding knowledge to set up.
Pro Free plan
If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely.
Pro Highly detailed
Since every single data point is logged you can do highly specific analysis.
Pro Tracks guest-turned-user data
Heap will combine registered user data with data before registering.
Pro Powerful and easy to set up cohort analytics
Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc.
Pro Visit based pricing
Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money.
Con No Android integration
Heap lacks Android integration.