What is the best alternative to Google Universal Analytics?

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score 18 · Answer 1

Countly

Top Pro

All in one crash, analytics and push notifications

No need to use another SDK. See More

Top Pro

Continually updating real time analytics

Countly pages are updated in real time without needing a page refresh. See More

Top Pro

Try without signing up through open demo

You can try it out without signing up at all by playing around with their demo. See More

Top Pro

Very fast interface

Transitions between pages on the Countly web interface is nearly instant. See More

18 0

score 13 · Answer 2

Amplitude

Top Pro

Get JSON data with export API

Any output data you can get in a dashboard, you can also get as JSON through their export API. See More

Top Con

No installation tracking out of the box

It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude. See More

Top Pro

Generous free plan

The free plan allows you to log 10 million events per month. There are also 2 paid plans - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events. See More

Top Pro

Event Flows visualize popular user paths

Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action. For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button. Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows. Additionally, it's possible to integrate Amplitude with Mode to create a User Paths report. It's similar to the Event Flow, but visualized differently. See More

Top Pro

SDK is open source and transparent

For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub. See More

Top Pro

Gives you raw SQL access to your data

Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data. See More

13 0

score 5 · Answer 3

devtodev

Top Pro

LTV forecast feature

It is possible to calculate LTV in one click and even calculate the forecasts based on stores benchmarks and devtodev data. See More

Top Con

No A/B tests

That would be great to create and analyze A/B tests on the same platform, but devtodev does not provide it. See More

Top Pro

Detailed Paying Users reports

devtodev offers the set of 10 reports including Daily Trends, Usage, Retention, Market Metrics, etc. And if the standard set is not enoug, you can create your own reports with up to 10 metrics for one report. See More

Top Pro

Cool dashboards and teamwork features

Dashboards are great to quickly get an overview of your application on one screen. You can also segment dashboards by projects, reports, and metrics and share the segments with the team. See More

Top Pro

Flexible price plans

The Lite plan contains basic metrics and functions like Key metrics, Reports, Dashboards and teamwork options, and it’s totally free. The Pro price plan includes advanced tools like Game analytics, Tutorial steps analytics, Push-notifications tool, Funnels and Custom events, User acquisition metrics. It is free for up to 10K MAU and costs 25$/mo per extra 10K MAU. See More

5 0

score 28 · Answer 4

Mixpanel

Top Pro

Updates in real time

On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products. See More

Top Con

Expensive

The smallest plan is $150 per month, and only gets you 500k events. See More

Top Pro

Behavioural messaging

Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature that really bridges the gap between analyzing the data and acting on it. See More

Top Con

Only allows one filter per funnel step

Each funnel step can only include one filter, so you could have "browser" and "city" but not both. See More

Top Pro

Easy to use web interface

Online interface makes it simple to view events, and aggregate data. Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also available. Multiple queries can be displayed together, making it easy to compare two sets of data, or to view the relationship between them. The interface also features a "Live View", allowing you to watch events as they are sent, which is useful for testing, and viewing realtime events. See More

Top Con

Charts are not very configurable

For instance the retention charts are pretty static. You can change dates but not a lot of definitions. See More

Top Pro

Contact users directly through the people page

Mixpanel allows you to directly contact users from the people dashboard via push notifications, sms, and email. After viewing the user history, or filtering on events and metrics, you can send an individual user, or a segment direct messages. See More

Top Con

Steep learning curve

Top Pro

Automatic iOS event integration

Mixpanel can integrate with iOS, exposing app screen, and allowing you to set events through an online visual interface. See More

Top Con

Revenue tracking metrics won't work for advertising businesses

Because the revenue tracking doesn't allow for fractions of dollars per visit (at least not as of 2014) any site that makes money based on advertising won't be able to leverage the revenue metric features. See More

Top Pro

Remote configuration of events on iOS

On iOS, you can change or add events reported through the web interface so you don't have to submit a new version of the app to alter events. See More

Top Con

Limited public visitor and authenticated user merging

Top Pro

Funnel analysis

Funnel analysis allows you to see how many people have performed certain sequence of actions. You can use this to understand what part of the sequence needs to be improved the most. See More

Top Con

No built-in solution for installation tracking

It's possible to enable installation tracking by using third-party services like Adjust or AppsFlyer and routing their data to Mixpanel. See More

Top Pro

People analysis

Events can be grouped on a per-user basis allowing you to view each user's event history. You can use that information to see how individual users use your product. See More

Top Pro

Straightforward setup

It's very easy to set up. See More

Top Pro

Cohort analysis

Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc. See More

Top Pro

Successful companies use it

Khan Academy Hipmunk AirBnb TaskRabbit See More

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28 2

score 3 · Answer 5

Localytics

Top Pro

Each funnel step can have several conditions applied to it

Top Con

Lacks an external API

No API for sending information from a mobile application / web backend to analytics. See More

Top Pro

Push notifications to segments and individual users

You can send one time or recurring push notifications using segmentation and demographic data for personalization. See More

Top Con

Built-in installation tracking is limited

Localytics can track installation from some ad networks, but requires a third-party service integration to track from other sources. See More

Top Con

No change graph for funnels

Top Con

Data is not provided in real time

Unlike many competing products, updating data for Localytics requires waiting multiple days. See More

3 0

score 12 · Answer 6

Appsee

Top Pro

Playback real recordings of user sessions

With Appsee, you can either record specific users based on event criteria, or specify a percentage of users you want to record to see how exactly they interact with the app in unprecedented detail. With funnels and segmentation, you can target specific users that did not complete a task and see what they did. See More

Top Pro

Automatic integration

Appsee is designed to fully integrate with your app and automatically set up event tracking, session recordings, crash playback, touch heatmaps, and more. See More

Top Pro

Touch heatmaps

The Appsee SDK integration allows you to get touch heatmaps of what areas of the screen your users touch the most. See More

Top Pro

Crash recording

Thanks to the deep integration that Appsee provides, you can get video playback of crashes to see exactly what caused the app to crash. See More

12 3

score 3 · Answer 7

Flurry

Top Con

Unable to report on captured events

You can send them events but reporting on the events in aggregate is so painful that I'd call it impossible. See More

Top Pro

Built-in installation tracking

Top Con

Lacks an external API

No API for sending information from a mobile application / web backend to analytics. See More

Top Con

Subpar funnel functionality

User segmentation is limited to 10 segments and creating new segments takes a day. Any funnel calculations take a day. Certain steps can't have conditions applied to them. See More

Top Con

Real-time data is not instant

Unlike many competing products, Flurry updates data every few minutes instead of every few seconds. See More

3 1

score 26 · Answer 8

Splunk

Top Pro

Easy to use, powerful search

It's human readable, intuitive, fast and with auto-complete to boot. And if you need more advanced functionality out of your queries, 120+ page search manual will give you an insight in how much is actually possible. See More

Top Con

Expensive

Splunk is pretty expensive compared to other solutions. See More

Top Pro

Widely used

De facto standard for log aggregation, monitoring, analysis and reporting. See More

Top Con

Antiquated

The interface and service are very antiquated See More

Top Pro

Scales effortlessly

It is built for enterprise use, meaning it scales easily. See More

Top Con

Seriously SLOW ingest

Their docs and sales say it will ingest up to 20k EPS, but reality is more like 1k eps per server. See More

Top Pro

Real-time graphs

You can create visualizations that update in real time. See More

Top Con

Complex set up process

Top Pro

Cross-platform

OS X, Linux & Windows are supported. You can also access Splunk from iOS and Android devices. See More

Top Pro

Free version

With restrictions on log size and devices a free version is available. See More

Top Pro

Alerts

Splunk can turn searches into alerts. See More

Top Pro

Understands data in any format or language

Top Pro

Extendable via a large selection of apps

Additional functionality can be added with over 500 apps. See More

Specs

Type:aggregation & monitoring

Hosting options:Cloud or On-Premise

Supported input methods:Agent/TCP/UDP/HTTP/Modular Input(Script)

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