Prices: Free, $995/mo, custom
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Pro Generous free plan
Pro Event Flows visualize popular user paths
Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action.
For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button.
Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows.
Pro SDK is open source and transparent
Pro Get JSON data with export API
Any output data you can get in a dashboard, you can also get as JSON through their export API.
Pro Gives you raw SQL access to your data
Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data.
Con No installation tracking out of the box
It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude.