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Pro Balances ease of use and complexity
This app is complex, but the UI makes it easy for anyone to use without much of a learning curve.
Pro Optimized for low battery drain
Pro Uses WiFi to determine location
Instead of using GPS like other apps, Locale uses WiFi to determine a user's location when possible. This is one of the reasons that Locale is so efficient when it comes to battery life.
Pro Uses Google data backup API
All the "situations" used on Locale are saved using Google data backup API, so once the variables are right, they will never be lost.
Pro No noticeable effect on battery life
Even with Locale's advanced functionality, users have reported no noticeable effect on battery life.