The BlackWidow Chroma is a multi colored LED keyboard created by Razer that costs $169.99.
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Pro Razer mechanical switches
Razer uses their own in house designed mechanical switches that actuate at an optimal distance giving faster response.
Pro Fully customizable backlighting
Utilizing 16.8 million different LED color combinations the BlackWidow Chroma has an almost endless amount of key color options.
Con Razer Synapse
Like all Raze products, in order to get the full function of the BlackWidow Chroma Razer Synapse needs to be used. This means longer boot times and an always online DRM.