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Pros
Pro Instant quality with Kobo eReaders, apps and eBooks store
Instead of developing their own eBook store, eReaders or reading apps WHSmith has the instant gratification of offering quality products with an established brand.
Pro WHSmith and Kobo partnership create competition
A good thing about the WHSmith eBook store and its Kobo partnership is that it creates competition in the UK for eBook stores and devices. WIth competition comes better prices and innovation.
Cons
Con Some titles not available on the store
While most mainstream books can be found easily, there are a few smaller titles that are just not on the store at all.
Con Just a re-branded Kobo eBook store
WHSmith has entered a contract to where they are now partnered with Kobo. With this deal WHSmith has replaced their old eBook store with a Kobo powered alternative. Basically it is just a WHSmith skin over the Kobo eBook store.
Con UK only store
eBooks are only priced in GBP.
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