The B7A is an excellent choice for sports fans because of its virtually non-existent motion blur, and it has the ability to reproduce realistic and good looking sports fields.
It has near-perfect pixel response time of ~1.0ms, resulting in virtually no motion blur, so fast-moving objects like football don’t leave any trails on the screen.
The panel is also uniform enough that it has no issues with displaying large, same-color objects on screen, like football fields.
The main drawback of OLED panels are image retention issues with static images - pixels on the panel gets burned in when the picture doesn't change for extended periods of time. This usually happens with content that has a static image anywhere on the screen, like the logo of TV channels.
As the B7A has an OLED panel, it unfortunately suffers from this problem. There might be some retainment of artifacts for ~15 minutes when this happens, and it usually goes away after watching other content without static images.
There are some cases where normal content won't cut it, which usually happens when the static image has been there for more than some hours. Fortunately, the B7A has a “Pixel Refresher” feature that can recalibrate the screen, which should get rid of any remaining artifacts.
The B7A's picture quality is top-of-the-line. It has an OLED panel that gives it infinite contrast ratio, excellent screen uniformity, high peak brightness, wide viewing angle, and great handling of reflections.
Thanks to that, it can reproduce blacks perfectly and the uniformity is top-notch - they’re truly dark and even, because the OLED panel has the ability to manipulate pixels individually.
Colors really shine and look true-to-life, thanks to the peak brightness levels peak of ~400 nits for SDR & ~700 nits for HDR.
The picture quality also doesn't suffer from much deterioration when viewed from any angle because the panel has a really wide viewing angle. It’s also capable of maintaining the same picture quality in bright environments, thanks to its high peak brightness levels and great handling of reflections.
The B7A is great for movies, gaming, and sports. Its top-notch picture quality, combined with the features it offers, makes it perform really well across different kinds of use cases.
Movies look immersive thanks to the exceptional picture quality. It’s really responsive for gaming - players will have no issues keeping their actions in sync with what’s on the display, and fast-moving objects won’t leave any trails on the screen. That is thanks to the really low input lag of ~20ms and near-perfect pixel response time of ~1.0ms, resulting in virtually no motion blur.
It’s also great for watching sports because of the non-existent motion blur, and the panel is really uniform - it has also has no issues with displaying large, same-color objects on screen, like football fields.
The B7A comes with LG's Magic Remote, touted for its easy-to-use design.
It works similarly to a Nintendo Wii remote where the on-screen cursor follows the remote's movement, making it easy to navigate the UI and select menu items.
The remote also has a built-in microphone for the voice command feature, which also supports content searching with voice input.
The B7A's interface includes ads that can’t be removed - there’s no option to disable it. Ads on this TV can be really annoying when compared to other smart TVs because they're almost everywhere. There are video ads in LG's Content Store, apps menu, and even voice search results.
The sound quality of the B7A's built-in speakers is below average. It can't get very loud with the max volume peaking at ~85db, and sound quality it offers does not match the picture quality.
Out of the box, the B7A’s white balance might look slightly off to some viewer, so a brief calibration might be required if you notice it. Fortunately, all the optimal color settings are available on the internet and isn’t hard to find.
The B7A can display extremely fast-moving objects smoothly without any blur or lag, thanks to its OLED panel that has near-perfect pixel response time of ~1.0ms.
The B7A runs on the webOS smart platform, known for its intuitive and fully customizable UI. It’s built around a Launch Bar that provides quick and easy access to the TV's apps, settings, and inputs. This can be customized and re-organized to the user's liking.
The B7A runs on the webOS smart platform. It has a great ecosystem of apps, ranging from media streaming services (Netflix, Amazon, YouTube, etc.) to third-party apps. Support for these apps are also first-class with up-to-date features and good performance; for instance, the YouTube app supports 360-degree video playback.
The B7A looks good from almost any angle thanks to its OLED panel, making it a great choice if you usually watch the TV with large groups of people.
Its viewing angle is wide enough for a group of audience to experience more or less similar picture quality when watching from multiple angles off the center of the screen. The black levels and brightness only starts degrading at ≥75°, which means the picture quality will stay roughly the same no matter which angle the screen is viewed from.
While the B7A can seem rather expensive, the picture quality and features it offers is top-of-the-line and can’t be beaten. The performance easily outclasses all other TVs in this price bracket.
The TV supports both flagship HDR formats: HDR10 and Dolby Vision, which means that you will have a lot of HDR-enhanced media to choose from. The TV does a fantastic job of displaying such content because of its infinite contrast ratio, high HDR peak brightness, and wide color gamut.
The main drawback of OLED panels are image retention issues with static images — pixels on the panel gets burned in when the picture doesn't change for extended periods of time. Noteworthily, the static image doesn't have to be whole like a full wallpaper on the TV; it can happen with content that has a static image anywhere on the screen (e.g. the logo of some TV channels).
As the LG B7A has an OLED panel, it unfortunately suffers from this problem. There might be some retainment of artifacts for ~15 minutes when this happens, and it usually goes away after watching other content without static images. There are some cases where normal content won't cut it, which usually happens when the static image has been there for more than some hours.
This can be remedied with the LG B7A's “Pixel Refresher” feature — it recalibrates the screen, which should get rid of any remaining artifacts. Note that this procedure takes around an hour, and the TV has to be turned off the entire time for it to work properly.
The B7A can reproduce a really broad range of colors that are crucial for HDR, which also means it has zero issues with SDR colors.
It’s capable of reproducing ~70% of the standard colors for 4K HDR, the Rec. 2020 colorspace. This is one of the highest in the 4K TVs market.
It can also display these colors at different brightness levels accurately that conveys much more HDR details than its direct competitors can.
The B7A is the perfect choice for HDR content. On top of its exceptional picture quality with perfectly deep blacks, it has everything essential to an excellent HDR experience: an OLED panel, wide color gamut, and high peak HDR brightness levels.
Shadow details are perfect and highlights are really stunning, making for an immersive experience. The OLED panel can manipulate pixels individually, which means it has control over every tiny bit of the picture.
The panel can also reproduce the colors necessary for true HDR, and these colors will really pop thanks to its high peak brightness level of ~700 nits.
This TV comes with LG’s excellent Magic Remote which can make the on-screen cursor follow its movements, much like a Wii U’s remote. Additionally, the remote can be used to send voice commands to the TV.
This 4K120 TV is an excellent companion to any current generation gaming console. With this TV, you can even enjoy the smooth, immersive effect of HDR gaming since the LG OLED 7 series does not suffer from increased input lag despite processing high bandwidth signals. In fact, this TV outperforms all of its main competitors, such as the Samsung Q7F, when it comes to HDR gaming.
The LG OLED 7 series TVs are simply great for gaming because they can provide responsive and lag-free gaming experience as the TVs feature low input lag and excellent pixel response time.
The pixel response time of this TV is only 0.2 ms, which ensures that you will never have to deal with the unwanted effect of motion blur, as it is virtually eliminated since the pixels need only around 1/5000th of a second to change their color.
Additionally, while in gaming mode, the TVs input lag drops to unnoticeable 21.1 milliseconds, so it is very likely that you will not even feel the delay between you pressing a button and a reaction appearing on the screen.
In both cases, the LG OLED 7 series TVs outperform their closest competitors, including the Samsung Q7F.
Because of its VA panel, the Samsung Q7C has relatively poor viewing angle. You see noticeable color degradation and brightness shift if the angle between you and the panel is greater than 25 degrees. However, it's worth noting that the majority of VA panels suffer from this issue.
The Samsung Q7F is an excellent option for sports fans because the TV can display fast and dynamic content very clearly. This is because of the TVs response time of 8.1 ms, which means its pixels can change their color in less than 1/100th of a second . As a result, even fast-moving objects don't leave overly long trails.
Additionally, the Samsung Q7F is good for watching outdoor sports, like football, rugby or golf, because the TV has high color uniformity which allows the TV to reproduce realistic and good-looking sports fields.
The Samsung Q7F has all the bits and pieces needed to process and display HDR content because of the TV’s wide color gamut, acceptable HDR peak brightness, good native contrast ratio, and uniform blacks.
The Samsung Q7F is a good gaming TV because of its relatively small input lag, and excellent motion blur handling.
The TV’s input lag is only 24.2 ms, which allows you to experience smooth, immersive, and lag-free gameplay since, When set to a gaming mode, the Samsung Q7F needs only around 1/40th of a second to process an input and display the corresponding image change. A typical user won't notice the delay between pressing a controller's button and seeing the action on display.
The Samsung Q7F has an equally-priced curved version: Samsung Q7C which offers identical technical specifications as the Samsung Q7F while having a curved panel. A curved panel TV is a good option for those who want to have that extra-immersive experience of the TV surrounding you.
The Samsung Q7F comes with an eye-catching remote. It’s made from metal and has a shiny finish. Apart from being stylish, the remote offers some extended functionality, like a microphone and voice control.