Vim is a powerful, portable, keyboard based text editor. Being text-based, vim is lightning fast, with an incredible set of features developed over its multi decade existence.
Pro Productivity enhancing modal paradigm
As with all vi-like editors, Vim provides a modal paradigm for text editing and processing that provides a rich syntax and semantic model for composing succinct, powerful commands. While this requires some initial investment in learning how it works in order to take full advantage of its capabilities, it rewards the user well in the long run. This modal interface paradigm also lends itself surprisingly well to many other types of applications that can be controlled by vi-like keybindings, such as browsers, image viewers, media players, network clients (for email and other communication media), and window managers. Even shells (including zsh, tcsh, mksh, and bash, among others) come with vi-like keybinding features that can greatly enhance user comfort and efficiency when the user is familiar with the vi modal editing paradigm.
Pro Has multiple distinct editing modes
Interaction with Vim is centered around several "modes", where purpose and keybindings differ in each.
Insert mode is for entering text. This mode most resembles traditional text entry in most editors.
Normal mode (the default) is entered by hitting ESC and converts all keybindings to center around movement within the file, search, pane selection, etc.
Command mode is entered by hitting ":" in Normal mode and allows you to execute Vim commands and scripts similar in fashion to a shell.
Visual mode is for selecting lines, blocks, and characters of code.
Those are the major modes, and several more exist depending on what one defines as a "mode" in Vim.
Pro Everything is mnemonic
No need to memorize different key combinations for things like deleting the text inside of a block or deleting the text inside of a pair of quotes. It's just a series of actions, or nouns and verbs, or however you prefer to think about it. If you want to delete, you select "d"; if you want it to happen inside something, you select "i"; and if you want the surrounding double-quotes, just select ". But if you were changing the text, or copying it, or anything else, you'd still use the same "i" and ". This makes it very easy to remember a large number of different extremely useful commands, without the effort it takes to remember all of the Emacs "magic incantations", for example.
Pro Extremely portable
Vi/vim exists on almost all Unix-like platforms. It's the de-facto Unix editor and is easily installed on Windows. All you need to make it work is a text-based connection, so it works well for remote machines with slow connections, or when you're too lazy to set up a VNC/Remote Desktop connection.
Pro Keyboard-based, mouse-free interface, and trackpad support
There's no need to reach for the mouse or the Ctrl/Alt buttons again. Everything is a mere key press or two away with almost 200 functions specifically for text editing. Vim does support the mouse, but it's designed so you don't have to use it for greater efficiency.
Versions of Vim, like gVim or MacVim, still allow you to use the mouse and familiar platform shortcuts. That can help ease the learning curve and you'll probably find you won't want to (or need to) use the mouse after a while.
Pro Lightweight and fast
When compared to modern graphical editors like Atom and Brackets (which have underlying HTML5 engines, browsers, Node, etc.), Vim uses a sliver of the system's memory and it loads instantly, all the while delivering the same features. Vim is also faster than Emacs.
Con Poor feature discoverability
Though basic features like syntax checking, autocompletion, and file management are all available out of the box or with minimal configuration, this is not obvious to new users, who might get intimidated or assume they need to install complex plugins just so they can have this functionality. Other features new users might expect to find embedded in Vim, such as debugging, instead follow a UNIX-style model where they are called as external programs, the output of which might then be parsed by Vim so it can display results. Users not familiar with this paradigm will likely fault Vim for lacking those features as well.
Con Difficult learning curve
You'll spend a lot of time learning all the commands and modes supported in Vim. You'll then spend more time tuning settings to your needs. Although once it's tuned to your needs, you can take your
.vimrc to any machine you need and have the same experience across all your computers.