The flavor is very bland. Only the chocolate chips have any flavor. The instructions that come with the product suggest microwaving it and adding butter. Cinnamon and sugar/faux sugar maple syrup or honey additions are common to make it more palatable/edible.
This can be a nice gateway to begin a keto diet and feel the benefits of a keto diet or a fall back when getting derailed off the keto diet. Great read on what the keto diet is is available on reddit "Keto in a Nutshell"