With 16.8 million colors to choose from, you can make sure that every key fits your needs. And with the handy software, you can make macros and change the whole layout of the fully customizable keyboard.
For a person that goes to alot of LAN-parties, this thing would be a bit of a hassle to drag around. It's big and heavy, which is great when you're at home, but it can be problematic in other cases.