What are the best customer analytics tools?

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May 1, 2019

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3 Options Considered

Best customer analytics tools	Price	Last Updated
-- Amplitude	-	Apr 27, 2019
-- Heap	-	Apr 27, 2019
-- Indicative	-	May 1, 2019

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score 2 · Answer 1

Amplitude

Top Pro

Gives you raw SQL access to your data

Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data. See More

Top Con

No installation tracking out of the box

It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude. See More

Top Pro

SDK is open source and transparent

For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub. See More

Top Pro

Get JSON data with export API

Any output data you can get in a dashboard, you can also get as JSON through their export API. See More

Top Pro

Event Flows visualize popular user paths

Event Flows, an Enterprise level feature, shows a branching user-action path from or towards a certain page/action. For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button. Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows. Additionally, it's possible to integrate Amplitude with Mode to create a User Paths report. It's similar to the Event Flow, but visualized differently. See More

Top Pro

Generous free plan

The free plan allows you to log 10 million events per month. There are also 2 paid plans - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events. See More

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score 1 · Answer 2

Heap

Top Pro

Highly detailed

Since every single data point is logged you can do highly specific analysis. See More

Top Con

No Android integration

Heap lacks Android integration. See More

Top Pro

Visit based pricing

Heap determines cost of service based on monthly visits instead of the more common data point based pricing that incentivises tracking less data points to save money. See More

Top Pro

Powerful and easy to set up cohort analytics

Cohort analysis allows you to compare things like user retention over time, what kind of progress has been made with that retention over time, how many people perform certain actions from a set starting point over time, etc. See More

Top Pro

Tracks guest-turned-user data

Heap will combine registered user data with data before registering. See More

Top Pro

Free plan

If your site has less than 5000 monthly visitors, you can use Heap for free indefinitely. See More

Top Pro

User friendly

Heap does not require any coding knowledge to set up. See More

Top Pro

Capture everything, organize it later

After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well. See More

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score 1 · Answer 3

Indicative

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What are the best customer analytics tools?

3 Options Considered

Amplitude

My Recommendation for Amplitude

My Recommendation for Amplitude

Gives you raw SQL access to your data

No installation tracking out of the box

SDK is open source and transparent

Get JSON data with export API

Event Flows visualize popular user paths

Generous free plan

Heap

My Recommendation for Heap

My Recommendation for Heap

Highly detailed

No Android integration

Visit based pricing

Powerful and easy to set up cohort analytics

Tracks guest-turned-user data

Free plan

User friendly

Capture everything, organize it later

Indicative

My Recommendation for Indicative

My Recommendation for Indicative

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