Recs.
Updated
DuckDuckGo is a competing search engine to Google that focuses on increasing search productivity while protecting user privacy.
SpecsUpdate
Pros
Pro Very protective of user privacy
DuckDuckGo does not collect or share any personal information. Their privacy page has a great rundown on why privacy is important. The most important repercussion of this is that DDG doesn't use the data collected to tailor results, avoiding exposure to the "Filter Bubble".
Pro Allows searching from specific sites using bangs
Bangs are commands that allow searching via a different website's local search engine, using keywords or abbreviations with an exclamation mark (!). For example searching "world war ii !wiki" will automatically redirect to Wikipedia.org and show results for the query "world war ii" there, instead of DuckDuckGo, using Wikipedia's search engine.
The more common sites have shortened alternatives for these commands. Such as !g for Google, !i for images and !yt Youtube.
The whole list of bangs can be found by typing "!bang" in DuckDuckGo.
Cons
Con Using tracking methods
As any proud US tech company, they track everything: but they hide that using their own server network [like TOR but different]. More common to detect in search (see here)* the other methods are carefully hidden and very hard to discover.
Con Horrible search results
They store no information about you (theoretically a pro) but this results in absolutely awful search results, and having to modify your search terms 4-5 times to get what you are looking for.
Con Owner would compromise his service/customer privacy
In a question to Weinberg, “if you were served an NSL or were commanded to compromise your service/customer privacy in any way, would you and could you just pull the plug like Lavabit did or would you run into opposition from shareholders/investors that would prevent you from doing so?” Gabriel Weinberg said: “No one is preventing me from doing that.”
Con Search results are often unrelated and limited
Common conversions do not work, i.e. searching for 15F to C does not give you the conversion but just a bunch of conversion websites. Very frustrating. It's a simple thing but makes a huge difference to the browsing/searching experience. Also location based only works for the country you're in. Searching for, say, McDonalds only gives country results for McDonalds and no local results such as where a local restaurant may be. Not very helpful.
Con DuckDuckGo has many 'Owners'
DuckDuckGo is owned by Gabriel Weinberg who is is the founder, current CEO and controlling shareholder. Investors/shareholders include Union Square Ventures and several others. DuckDuckGo generates it’s income from advertising (Bing Ads) and collects affiliate revenue (Amazon, eBay).
Con Referrers
A referrer is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested. By checking the referrer, the new webpage can see where the request originated.” Basically it tells a website where you came from. DDG does give this out.
Con Form over function (overall search experience is poor)
It's nice to adjust the settings and all but after a couple of days you will want to go back to a more functional search engine.
Sure DDG looks shiny and !bangs are great but many wouldn't consider it as a viable alternative. Better results for search queries is more important than fancy looking CSS.
Con Bangs do not protect user privacy and can be misleading
Using these bangs will instantly connect you to the service you requested. For example typing “!g white cat with green eyes” and hitting return, drops you off on the Google website to display your results (thus logging your IP, search term and browser info immediately). It does not get you Google results inside DuckDuckGo. It is reasonable for DDG users to assume and expect a private search engine warns if there is a risk to that privacy being lost, like it does with Youtube videos but in the case of Bangs this does not happen.