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Pros
Pro Backed by one of the biggest Linux kernel contributors
Fedora is backed by RedHat, the 2nd biggest Linux kernel contributor in the world. Using a distribution made by RedHat means that it will be fine-tuned to work as efficiently as possible since it's made by the same people who work extensively on the kernel and know its ins and outs.
Pro Frees developers from some backward compatibility restraints
Fedora has a relatively short life cycle: version X is supported only until 1 month after version X+2 and with approximately 6 months between versions this means that a version of Fedora is supported for approximately 13 months. This promotes leading-edge software because it frees developers from some backward compatibility restraints.
Cons
Con Not for beginners
It is not a user-friendly distro like ubuntu, PCLos. You will be required to learn a lot of commands even for simple activities.
My mother (85 yrs old) have been using Fedora for 3 years with absolutely no problem. 5 years ago I switched from Ubuntu to Fedora for my kids' sake since it was easier for them to use.
Con Updating to new release can be problematic
While there are a few tools on offer that will upgrade an old Fedora release to the newest, there can often be problems with these methods. Some that may not even crop up at first but will show later down the road. Being that upgrading can be an issue, it can be exacerbated by the fact that Fedora updates every six month, which means twice a year there is a risk of completely borking ones install.