Recs.
Updated
DuckDuckGo is a competing search engine to Google that focuses on increasing search productivity while protecting user privacy.
SpecsUpdate
Pros
Pro Very protective of user privacy
DuckDuckGo does not collect or share any personal information. Their privacy page has a great rundown on why privacy is important. The most important repercussion of this is that DDG doesn't use the data collected to tailor results, avoiding exposure to the "Filter Bubble".
Cons
Con Owner would compromise his service/customer privacy
In a question to Weinberg, “if you were served an NSL or were commanded to compromise your service/customer privacy in any way, would you and could you just pull the plug like Lavabit did or would you run into opposition from shareholders/investors that would prevent you from doing so?” Gabriel Weinberg said: “No one is preventing me from doing that.”