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Often on your web hosting site there is a quick install via cpanel such as prestashop. In other other words, as part of your own website on your own hosting you can have e-commerce functionality. Shopify is a different matter... basically your shop is on shopify co hosting, so technically its not a website builder; rather it's like a stall you set out on someone else's turf. See More
Squarespace has a bunch of small nice-to-haves that make it a pleasure to use, like automatically getting a screengrab when adding a video so that the site doesn't load the whole video before the user has clicked on it, or a sign-up process that's sane among other things. See More
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