What are the best free web analytics tools?

Question

Analytics

What are the best free web analytics tools?

12

Options
Considered

33

User
Recs.

Dec 11, 2021

Last
Updated

12 Options Considered

Best free web analytics tools	Price	Last Updated
-- Google Analytics	-	Jul 7, 2020
-- Yandex Metrica	-	May 2, 2019
-- Mixpanel	-	Jul 19, 2017
-- Smartlook	Freemium	May 25, 2020
-- Plausible Analytics	$6	Dec 11, 2021

See Full List

Clicky

Built By the Slant team

Find the best product instantly.

4.7 star rating

Try it now - it's free

score 8 · Answer 1

Google Analytics

Top Pro

Easy to use interface & fast learning curve

Top Con

Not user friendly

Compared to competitors it is not user friendly. If u think opposite, try Piwic and Yandex metrica and u will see difference. See More

SpontaneousAuahituroa's Experience

Trustworthy See More

Top Pro

Free for most use cases

Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets. See More

Top Con

Heavy users get sampled reporting

If you send a lot of data Google starts sampling the data it uses for your reports. See More

JanetGodwill's Experience

Versatile free solution, but hard to learn at first. However you can find plenty of resources online. See More

Top Pro

Well documented

Top Con

User-based analytics is lacking

Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way. See More

Top Pro

Provides free training

Google provides free services that train users in each aspect of Google Analytics, especially when used in conjunction with AdWords. See More

Top Pro

Integrates with AdMob

Since Google owns AdMob, they can provide deep integration, and allow you to respond to data with marketing campaigns. See More

See All

score 4 · Answer 2

Yandex Metrica

Top Pro

Easy and fast

Easy for newbies. You just log in and start. See More

Top Pro

Offers site availability monitoring

Metrica can monitor the site for availability issues and send out an email and/or SMS notification when issues occur. See More

Top Pro

It's real-time

Top Pro

WebVisor — The real way to measure user engagement

A session recorder which allows you to have a look at pretty much everything that is happening on your website. You can even see clicks and keystrokes. See More

Top Pro

Built-in click heatmap

Metrica can track where users click (includes non-link items) allowing you to see the most popular sections as well as items mistaken for links. See More

Top Pro

Includes user-path visualisations

See All

score 1 · Answer 3

Mixpanel

Top Pro

Customizable events and actions

The Mixpanel JavaScript library (and just the way Mixpanel works) is highly customizable and very easy-to-use. You can send events any time a user performs an action you want to track, and have a nice dashboard to view those events, See More

score 4 · Answer 4

Smartlook

Top Pro

Not expensive

Much cheaper than full story See More

Top Con

Need to be combine with quantitative tool

Work best in combinaison with quantitative analytics tool like GA or amplitude. See More

John Chun's Experience

I always deploy google analytics in combinaison to smartlook. GA gives quantitative data, smartlook give qualitative data. See More

Top Pro

provide valuable qualittative data (heatmap & user recording)

Top Con

No sampling

Top Pro

Can create funnel and heatmap from historical data

Big plus vs hotjar when you need to wait for recording after the setup See More

Top Con

Privacy handling for EU is quite complexe

Top Con

Default data retention of 30 days is quite short

See All

score 1 · Answer 5

Plausible Analytics

score 2 · Answer 6

SimilarWeb

score 1 · Answer 7

Visitor Analytics

Top Pro

Detailed web statistics

Top Con

Free plan only allows 1000 visits/month

Top Pro

Very useful and easy to understand heatmaps, recordings and funnels

See All

score 3 · Answer 8

SessionHunt

score 1 · Answer 9

Pulse Metrics

Top Pro

Unbelievably easy to set up

Top Con

The fact that it focuses on privacy means other platforms allow me to see more info about users

score 1 · Answer 10

Analytics by AO

Top Pro

Unlimited Events per plan

Andrew Odendaal's Experience

I have tried all the primary and secondary website analytics tools and in the past 5 years, I switched to Analytics by AO. It contains so much more information within easier grasp. Everything is RealTime and it's free to get started. See More

Top Pro

Funnel Notifications

Top Pro

Goal Notifications

Top Pro

Customer Identification

Top Pro

Javascript Error Tracking

Top Pro

Customer Analytics

Top Pro

Lightweight yet powerful

Top Pro

Free to get started

Top Pro

Everything is Realtime

See All

score 1 · Answer 11

Simple Web Analytics

Top Con

Advanced Features Missing

Top Pro

Free

No Freemium, just Free See More

WiseAnahita's Experience

I am biased but am using this in three different website and it just works. I see the stats that I want to see and that's all I want. If you need something more advanced go with GA. This one also gives you directly the tracking code after the registration - not even an email is required - and you can start tracking. See More

12 Options Considered

My Recommendation for Google Analytics

My Recommendation for Google Analytics

Easy to use interface & fast learning curve

Not user friendly

Free for most use cases

Heavy users get sampled reporting

Well documented

User-based analytics is lacking

Provides free training

Integrates with AdMob

My Recommendation for Yandex Metrica

My Recommendation for Yandex Metrica

Easy and fast

Offers site availability monitoring

It's real-time

WebVisor — The real way to measure user engagement

Built-in click heatmap

Includes user-path visualisations

My Recommendation for Mixpanel

My Recommendation for Mixpanel

Customizable events and actions

My Recommendation for Smartlook

My Recommendation for Smartlook

Not expensive

Need to be combine with quantitative tool

provide valuable qualittative data (heatmap & user recording)

No sampling

Can create funnel and heatmap from historical data

Privacy handling for EU is quite complexe

Default data retention of 30 days is quite short

My Recommendation for Plausible Analytics

My Recommendation for Plausible Analytics

My Recommendation for SimilarWeb

My Recommendation for SimilarWeb

My Recommendation for Visitor Analytics

My Recommendation for Visitor Analytics

Detailed web statistics

Free plan only allows 1000 visits/month

Very useful and easy to understand heatmaps, recordings and funnels

My Recommendation for SessionHunt

My Recommendation for SessionHunt

My Recommendation for Clicky

My Recommendation for Clicky

My Recommendation for Pulse Metrics

My Recommendation for Pulse Metrics

Unbelievably easy to set up

The fact that it focuses on privacy means other platforms allow me to see more info about users

My Recommendation for Analytics by AO

My Recommendation for Analytics by AO

Unlimited Events per plan

Funnel Notifications

Goal Notifications

Customer Identification

Javascript Error Tracking

Customer Analytics

Lightweight yet powerful

Free to get started

Everything is Realtime

My Recommendation for Simple Web Analytics

My Recommendation for Simple Web Analytics

Advanced Features Missing

Free

Simple Interface

Easy Registration

Don't see your favorite option? Add it.

One sec!