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Pro Updates in real time
On Mixpanel you can view live activity on the site from both streams of events or broken down into your actual users. This can be very practical for de-bugging and catching errors as they happen, especially for new, buggy products.
Pro Behavioural messaging
Mixpanel allows you to send notifications based on users actions. For example, you can use it to improve customer retention by analyzing the conditions where your users decide to leave your product and then send targeted messages designed to bring them back. This is an amazingly powerful feature t...
Pro Easy to use web interface
Online interface makes it simple to view events, and aggregate data. Queries can be built by selecting actions and associated properties from a drop-down, and the corresponding data will be displayed. These queries can then be bookmarked for later use. A table view and CSV export option is also a...
Con Expensive
The smallest plan is $150 per month, and only gets you 500k events.
Con Charts are not very configurable
For instance the retention charts are pretty static. You can change dates but not a lot of definitions.
Con Only allows one filter per funnel step
Each funnel step can only include one filter, so you could have "browser" and "city" but not both.
Pro It's simple & easy to use
Makes it easy for you to understand your website visitor's behaviour.
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Pro Tracks guest-turned-user data
KISSmetrics will combine registered user data with data before registering.
Pro Amazing customer support
Look at any blog post written about analytics tools and you will see the KISSmetrics team engaging with their customers. There are also stories such as this one of the KISSmetrics CEO personally reaching out to his customers immediately as they need help.
Con Ability to filter reports is lacking
It's only possible to have one subset and one filter active at a time.
Pro Capture everything, organize it later
After adding a JavaScript snippet to the site, Heap captures every event that you can organize later instead of having to define events upfront. It means that if you decide to track something new you have data from the past as well.
Pro User friendly
Heap does not require any coding knowledge to set up.
Con No Android integration
Heap lacks Android integration.
Pro Free/libre
Piwik is FOSS, so it can be freely modified & redistributed.
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Pro Free for most use cases
Google Analytics is free unless you need their premium service, which is $150,000 per year. However, it's only necessary for massively large enterprise size data sets.
Pro Allows custom dashboards
Depending on the most important information to the user, the dashboard can be customized in order to put emphasis on certain metrics. This feature allows Google Analytics to satisfy users from a broad range of industries.
Con Heavy users get sampled reporting
If you send a lot of data Google starts sampling the data it uses for your reports.
Con User-based analytics is lacking
Google Analytics tracks visitor actions, their user action tracking is still very basic. It has started supporting user ID, but in a very basic way.
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Pro Attempts to predict user behaviour
Madkudu analyzes user-data and let's you know if a user is struggling and plans to leave or if a user is ready to convert needs a push in the right direction.
Con Limited to trial conversion
The app is designed specifically for the purpose of increasing trial conversions. Using it as a general purpose analytics tool is not possible.
Pro Simple
The setup requires adding a peace of code to the site and from there the tool automatically generates a bunch of charts, metrics and dashboards.
Con Limited
You can only choose from a predefined list of charts, metrics and dashboards.
Pro Great for custom, complex, large-scale analytics solutions
Keen is designed for developer to be able to build custom, complex, large-scale analytics solutions.
Pro Offers a good free plan
The free plan allows for 50,000 events.
Con Development knowledge is not optional
There's no drag and drop interface, setting up analytics requires a developer.
Pro Simple deployment
Requires only downloading and executing a jar file.
Pro Free and open source
Licensed under MIT.
Con Abandoned
Hasn't been updated in over 2 years.
Pro Emails a summary of week's events
Allows being informed without having to spend too much time following analytics.
Pro Straightforward
GoSquared has 4 views - Now, Trends, E-commerce and People. "Now" is a dashboard that gives an overview of what's happening on the site in real time, "Trends" displays information like most visited content, referrals, engagement, etc over a period of time, "E-commerce&...
Con E-commerce analytics requires an expensive plan
To get e-commerce analytics, a subscription plan is required. The subscription starts at 18$/mo for 100,000 monthly datapoints.
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Pro One-click integration with Stripe
No coding necessary, fetches all the data from the charging gateway.
Pro More accurate than event-based analytics
Events sometimes go missing. FirstOfficer checks data consistency against Stripe API and uses similar double-entry system than your bookkeeping to make sure that all the payments are processed.
Con Tracks only sales-related information
The analytics tool won't track what users do on your site.
Pro Can pull in data from 3rd party sources
You can pull data from third-party source sources like Salesforce or Gmail via their APIs to then associate that data with the user data from Adobe Analytics.
Con Very, very expensive
The price is negotiated. Starts at $50k/year. No free plan available.
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Pro Provides information about competitors
Alexa, in addition to on-site metrics, provides traffic, engagement and reputation data about other sites.
Con Unknown ranking accuracy
Alexa's ranking is based on users that have installed one of their browser extensions and sites that have installed a tracking script. It's unknown what kind of users are installing the extensions and how big is the sample size (Alexa claims it to be millions).
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